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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading product marketing teams and developing go-to-market strategies within the digital advertising ecosystem. Proven ability to influence product roadmaps and execute successful marketing programs that drive product adoption and sales pipeline growth.
Highest-signal resume keywords
Product Marketing LeadershipDigital Advertising ExpertiseGo-To-Market Strategy DevelopmentTeam Management ExperienceKPI Tracking and OKR Definition
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingGo-To-Market StrategyDigital AdvertisingInbound MarketingOutbound MarketingPerformance MeasurementMarket Insights AnalysisSales Pipeline DevelopmentAdvertising TechnologiesStrategic Product Launches
Soft Skills
Excellent Communication SkillsExecutive PresenceThought Leadership
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in Business
Industry Keywords
Digital EcosystemAdvertising ProductsMarketing PlansProduct AdoptionBrand Positioning
About the role
Key responsibilities & impact- Lead a team of advertising-focused Product Marketers
- Develop cohesive go-to-market strategies and inbound and outbound marketing plans
- Build an Ads product marketing center of excellence
- Establish Instacart Ads ecosystem narrative, messaging, branding, positioning, and outbound marketing strategy
- Shape priority Ads features and new product opportunities using advertiser and market insights
- Influence the product roadmap and business strategy
- Execute and measure strategic product launches and marketing programs against business goals
- Build sales pipeline and drive product adoption through thought leadership, industry briefings, and events
- Educate sales teams and advertisers on Instacart's data and measurement products
- Set investment strategy across paid marketing, trade partnerships, events, communications, creative, and content with Growth Marketing
Requirements
What you’ll need- 12+ years of experience in product marketing and related product/marketing roles, including at least 6 years in digital advertising and tech industry specifically
- Experience in both outbound and inbound Product Marketing efforts
- Team management experience across multiple product lines
- Bachelor's degree in marketing, business, or related field
- Digital advertising experience and deep understanding of the digital ecosystem and advertising technologies
- Proven track record of developing and executing successful go-to-market strategies
- Experience defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs)
- Executive presence, excellent written and verbal communication skills, and ability to articulate marketing concepts to broad audiences
Benefits
Comp & perks- New hire equity grant
- Annual refresh equity grants
- Flexible work location: home, office, or favorite coffee shop
- Regular in-person events
- Market-competitive compensation and benefits