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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing go-to-market strategies for AI-powered products, with a strong focus on product positioning, pricing frameworks, and cross-functional leadership. Proven ability to leverage market intelligence and analytics to drive measurable impact in retail technology solutions.
Highest-signal resume keywords
Go-To-Market Strategy DevelopmentAI Product CommercializationCross-Functional LeadershipAnalytical CapabilitiesRetail Technology Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategy DevelopmentProduct CommercializationPricing FrameworksEcommerce AnalyticsAI TechnologiesQuantitative AnalysisPerformance Metrics EvaluationMarket IntelligenceForecastingOpportunity Sizing
Soft Skills
Exceptional Communication SkillsStakeholder InfluenceAdaptability in Ambiguous Environments
Tools & Technologies
AI-Powered SolutionsRetailer Onboarding PlaybooksExperimentation FrameworksSales Enablement Materials
Certifications & Qualifications
MBA or Advanced Degree in Business or Technology
Industry Keywords
Retail TechnologyConversational AIAI Product Monetization Models
About the role
Key responsibilities & impact- Lead the strategy and planning work for Instacart’s AI-driven retailer solutions
- Define and execute go-to-market strategy spanning consumer experiences, ecommerce analytics, and enhanced retailer workflows
- Establish positioning, pricing frameworks, solution packaging, and retailer onboarding playbooks
- Establish cross-functional alignment and governance across Product, Sales, Marketing, Finance, and Legal
- Launch pilot programs and experimentation frameworks, validate AI-powered products with retailer feedback, and iterate using performance metrics
- Enable sales teams with AI-specific strategies, materials, and training programs
- Use market intelligence and competitive analysis to inform product and commercialization decisions
- Shape how Instacart becomes a preferred technology partner for grocery retailers
Requirements
What you’ll need- 8+ years of experience in strategy, product commercialization, or GTM planning
- Proven track record defining and executing strategies for emerging offerings and driving measurable market impact
- Experience developing GTM strategies for AI-powered products, retailer solutions, or enterprise technology platforms
- Deep understanding of AI technologies and ability to translate technical concepts into business value
- Expertise in product positioning, pricing frameworks, and solution packaging
- Strong analytical capabilities, including modeling, forecasting, and evaluating solution performance
- Exceptional cross-functional leadership and stakeholder influence across Product, Sales, Marketing, Legal, and Finance
- Excellent written and verbal communication skills
- Strong quantitative skills for opportunity sizing, impact assessment, pricing strategy, and financial outlook
- Ability to operate effectively in ambiguous and rapidly changing environments
- Familiarity with conversational AI, ecommerce analytics, or retail technology applications
- Advanced knowledge of AI product monetization models
- MBA or advanced degree in business, technology, or a related field is preferred
Benefits
Comp & perks- Flexible work location: home, office, or favorite coffee shop
- Regular in-person events to build community
- New hire equity grant
- Annual refresh equity grants
- Market-competitive compensation and benefits based on work location