Lifecycle Marketing Coordinator, CRM

Instacart

. Build, QA, and launch CRM campaigns accurately and on time across email, push, SMS, and in-app channels .

Posted 11/5/2026full-timeRemote • CanadaJunior💰 CA$86,000 - CA$90,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates hands-on CRM execution experience with a focus on building, QA'ing, and launching campaigns across various channels. Proficient in analyzing campaign performance and improving workflows to enhance efficiency and effectiveness.

Highest-signal resume keywords

CRM Execution ExperienceBraze ExperienceCampaign ReportingSegmentation and PersonalizationA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ProductionQuality AssuranceEmail MarketingPush NotificationsSMS CampaignsIn-App MessagingWorkflow SimplificationData AnalysisTroubleshootingAutomated Lifecycle Journeys

Soft Skills

Attention to DetailOrganizationProactive CommunicationAnalytical ThinkingFollow-Through

Tools & Technologies

Email Service ProviderMarketing Automation PlatformAI Tools

Industry Keywords

Consumer AppE-CommerceCustomer EngagementLifecycle Management

About the role

Key responsibilities & impact

Build, QA, and launch CRM campaigns accurately and on time across email, push, SMS, and in-app channels
Execute campaign production and coordinate cross-functional work so Lifecycle Managers can focus on strategy and experimentation
Simplify recurring workflows, reduce manual effort and turnaround time, and maintain quality
Surface and help resolve outdated content, broken links, and targeting or personalization issues across live programs
Identify opportunities from campaign results and execution insights to fix underperforming campaigns, expand what works, and prioritize impactful work

Requirements

What you’ll need

Hands-on CRM execution experience (typically 1–3 years), including personally building, QA'ing, and launching campaigns in an email service provider (ESP) or marketing automation platform
Strong attention to detail, with a thorough approach to checking campaign content, links, targeting, and setup
Organization and follow-through, with the ability to manage multiple projects and deadlines at once and keep work moving
Proactive communication: clear status updates, coordination with partners, and early flagging of blockers
Technical curiosity and analytical thinking, including comfort learning new tools, troubleshooting issues, and asking questions about campaign performance
Braze experience (preferred)
Exposure to segmentation, personalization, and A/B testing, plus basic campaign reporting and interpreting results to identify improvements (preferred)
Experience supporting automated lifecycle journeys (onboarding, retention, win-back), ideally in a consumer app or e-commerce business with recurring customer engagement (preferred)
Examples of improving workflows or using AI tools to reduce manual work, strengthen QA, or simplify documentation (preferred)

Benefits

Comp & perks

New hire equity grant
Annual refresh equity grants
Flexible work arrangement: work from home, an office, or a favorite coffee shop
Regular in-person events
Market-competitive compensation and benefits