Lifecycle Marketing Coordinator, CRM

Instacart

. Build, QA, and launch CRM campaigns across email, push, SMS, and in-app channels .

Posted 11/5/2026full-timeRemote • United StatesJunior💰 $86,000 - $109,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates hands-on CRM execution experience with a focus on building, QA'ing, and launching campaigns across various channels. Proficient in analyzing campaign performance and improving workflows to enhance customer engagement.

Highest-signal resume keywords

CRM Campaign ExecutionBraze ExperienceA/B TestingCampaign ReportingProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign BuildingQuality AssuranceEmail MarketingSegmentationPersonalizationLifecycle MarketingAnalytical ThinkingTroubleshootingWorkflow ImprovementAutomation Tools

Soft Skills

Attention To DetailProactive CommunicationTime Management

Tools & Technologies

Email Service ProviderMarketing Automation PlatformBraze

Industry Keywords

Consumer AppE-CommerceCustomer EngagementCampaign Insights

About the role

Key responsibilities & impact

Build, QA, and launch CRM campaigns across email, push, SMS, and in-app channels
Execute campaigns accurately and on time to support Lifecycle Managers
Coordinate cross-functional campaign production and keep multiple workstreams on track
Simplify recurring workflows and reduce manual effort and turnaround time
Identify outdated content, broken links, targeting issues, and personalization issues in live programs
Analyze campaign results and execution insights to identify improvements
Help fix underperforming campaigns, expand successful approaches, and prioritize high-impact work

Requirements

What you’ll need

Hands-on CRM execution experience, typically 1–3 years, including personally building, QA'ing, and launching campaigns in an email service provider or marketing automation platform
Strong attention to detail when checking campaign content, links, targeting, and setup
Ability to manage multiple projects and deadlines simultaneously
Proactive communication, including status updates, partner coordination, and early blocker escalation
Technical curiosity and analytical thinking
Comfort learning new tools and troubleshooting issues
Braze experience preferred
Exposure to segmentation, personalization, A/B testing, basic campaign reporting, and interpreting results preferred
Experience supporting automated lifecycle journeys preferred
Experience in a consumer app or e-commerce business with recurring customer engagement preferred
Examples of improving workflows or using AI tools preferred

Benefits

Comp & perks

Flexibility to work from home, an office, or a favorite coffee shop
Regular in-person events
New hire equity grant
Annual refresh equity grants
Market-competitive compensation and benefits