Marketing Financial Operations Manager

Instacart

. Own the full Marketing spend operating model across the total portfolio, including templates, spend cadences, actuals integration, and leadership reporting .

Posted 9/15/2026full-timeRemote • CanadaMid-LevelSenior💰 CA$142,000 - CA$149,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in financial modeling, variance analysis, and managing marketing spend portfolios, while leveraging AI tools to enhance financial workflows and reporting. Proven ability to collaborate with cross-functional teams and maintain high attention to detail in financial operations.

Highest-signal resume keywords

Financial ModelingVariance AnalysisAI Tools ApplicationSpend Portfolio ManagementStakeholder Relationship Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Financial PlanningSpend Accuracy ImprovementBudget ManagementAccrual AccuracySpend-to-Plan ReconciliationRisk IdentificationDecision-Ready OutputsVariance ReportingWorkflow AutomationSpend Governance

Soft Skills

Attention to DetailProactive Problem SolvingSound Judgment

Tools & Technologies

AI ToolsAutomation PlatformsFinancial Planning SystemsClaudePigment

Industry Keywords

Marketing OperationsFP&AHigh-Growth Technology CompaniesSpend CategoriesCross-Functional Collaboration

About the role

Key responsibilities & impact

Own the full Marketing spend operating model across the total portfolio, including templates, spend cadences, actuals integration, and leadership reporting
Serve as primary liaison between Marketing and Finance, Accounting, and Procurement
Manage monthly close, accrual accuracy, and spend-to-plan reconciliation
Maintain a unified, real-time view of spend health across Marketing leads
Surface risks, execution gaps, and reallocation opportunities
Engage budget owners to validate assumptions and pressure-test spend commitments
Build and maintain AI-assisted workflows for actuals tagging, variance reporting, and spend updates
Produce decision-ready outputs and synthesized narratives for Marketing leadership and cross-functional partners
Partner with Finance and Procurement to streamline purchasing and approval processes and improve spend governance

Requirements

What you’ll need

5+ years of experience in FP&A, marketing operations, or a related strategic operations function
Experience owning a full spend portfolio end-to-end
Strong command of financial modeling, variance analysis, and spend accuracy improvement
Experience building or automating recurring financial workflows
Hands-on experience applying AI tools to financial or operational workflows
Ability to manage relationships with Finance, Accounting, Procurement, and marketing stakeholders
Proactive risk and blocker identification and resolution
High attention to detail and sound judgment
Currently hiring candidates in Ontario, Alberta, British Columbia, or Nova Scotia
Preferred: familiarity with marketing spend across different spend categories
Preferred: proficiency with AI tools and automation platforms, especially Claude
Preferred: experience with financial planning systems, including Pigment
Preferred: background working in marketing within high-growth technology companies

Benefits

Comp & perks

New hire equity grant
Annual refresh grants
Flexible work location, including home, office, or favorite coffee shop
Regular in-person events
Market-competitive compensation and benefits