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Instacart

Principal Product Manager, Ads Quality

Instacart

. Create surface-level controls balancing customer value and advertiser value across Sponsored Products .

Posted 11/5/2026full-timeRemote • United States, CanadaLead💰 $209,000 - $264,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management with a focus on machine learning and ranking systems, driving significant revenue impact through data-driven decision-making and cross-functional collaboration.

Highest-signal resume keywords
Product Management ExperienceMachine Learning Product DevelopmentPaid Search AdvertisingData Science FluencyAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Machine LearningRanking SystemsRelevance SystemsExperimentationData AnalysisProduct StrategyConsumer-Facing Digital ProductsSearch MonetizationHypothesis DevelopmentProduct Ownership
Soft Skills
Critical ThinkingExecutive PresenceCross-Organizational CollaborationCommunication SkillsProblem-Solving
Certifications & Qualifications
BS in Computer ScienceMS in Computer ScienceBS in EconomicsMS in Economics
Industry Keywords
Sponsored ProductsAdvertisingDigital Product ManagementConsumer IntentAgentic CommerceConversational UIsHigh-Velocity ExperimentationData-Driven DesignSenior Leadership EngagementTravel Willingness

About the role

Key responsibilities & impact
  • Create surface-level controls balancing customer value and advertiser value across Sponsored Products
  • Drive high-velocity experimentation in merchandising, ranking, and relevance
  • Ship experiments targeting multi-million-dollar ARR impact
  • Develop strategy for ranking and monetization systems representing customer intent per ad request
  • Lead system design for complex ranking and relevance systems with Machine Learning engineers
  • Advance core retrieval and ranking improvements powering Sponsored Products
  • Establish thought leadership on search monetization internally and externally
  • Define Sponsored Products evolution in agentic commerce and conversational UIs
  • Partner with engineering, design, data science, and UX research to turn ambiguous problems into hypotheses, requirements, and measurable outcomes

Requirements

What you’ll need
  • Experience with paid search or Sponsored Products advertising
  • Experience building machine learning products, including ranking, relevance, or recommendation systems
  • Experience with consumer-facing digital product work at a large, complex technology company
  • Strong analytical skills and data science savvy, with a record of using data to guide product decisions and design experiments
  • Critical thinking and executive presence, with the ability to present complex subject matter to senior leaders and build cross-organizational buy-in
  • Willingness to travel approximately 25% of the time
  • BS or MS in computer science, economics, or a related field (preferred)
  • 7-10 years of product management experience, including ownership of product lines generating $100M+ in revenue (preferred)
  • Fluency in data science and machine learning concepts (preferred)

Benefits

Comp & perks
  • Flexible choice of work location: home, office, or favorite coffee shop
  • Regular in-person events to build community
  • New hire equity grant
  • Annual refresh equity grants
  • Market-competitive compensation and benefits