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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in grassroots organizing and community engagement, leveraging digital strategies and advocacy platforms to mobilize and develop advocate networks effectively. Proven ability to track campaign performance and apply insights for continuous improvement while managing multiple projects in dynamic environments.
Highest-signal resume keywords
Grassroots OrganizingCommunity EngagementDigital StrategyCampaign Performance TrackingCRM Systems
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Grassroots Mobilization StrategiesDigital Organizing SkillsEmail ProgramsSMS ProgramsOrganic Social EngagementProject ManagementPolitical MonitoringAdvocacy PlatformsTraining and DevelopmentPerformance Improvement
Soft Skills
Excellent Written CommunicationExcellent Verbal CommunicationProactive Self-StarterCollaborationAdaptability
Tools & Technologies
QuorumCRM SystemsSlackGoogle WorkspaceAI Tools
Industry Keywords
Political CampaignsPublic AffairsGig EconomyLaborFood AccessTech Policy
About the role
Key responsibilities & impact- Establish a structured cohort of Instacart shopper and customer advocates across priority Midwest, mid-Atlantic, and Southern markets
- Build community through regular in-person and virtual touchpoints
- Use email, SMS, organic social, and other digital channels to drive grassroots engagement
- Establish benchmarks, track campaign performance, and apply learnings to improve outcomes
- Monitor political and policy developments proactively
- Identify and surface strategic grassroots opportunities to leadership
- Collaborate with the Federal Affairs team on targeted grassroots engagement with federal stakeholders
- Integrate shopper, customer, and community voices into federal advocacy efforts
- Mobilize Instacart advocates rapidly for time-sensitive policy campaigns across multiple geographies
Requirements
What you’ll need- 5+ years of experience in grassroots organizing, community engagement, digital strategy, political campaigns, or public affairs
- Ability to recruit, train, develop, and deploy advocate networks at scale
- Expertise in grassroots mobilization strategies
- Strong digital organizing skills with CRM systems, advocacy platforms, email and SMS programs, and organic social engagement
- Experience tracking digital campaign performance and applying learnings for continuous improvement
- Excellent written and verbal communication skills
- Proactive self-starter who monitors political developments and identifies organizing opportunities
- Ability to manage multiple projects in a fast-paced environment
- Willingness to travel regularly across the Midwest, mid-Atlantic, and South
- Preferred: Experience with Quorum or similar CRM and advocacy platforms
- Preferred: Background in gig economy, labor, food access, or tech policy issues
- Preferred: Experience supporting elected official or government affairs team engagement
- Preferred: Familiarity with Slack, Google Workspace, and AI tools
Benefits
Comp & perks- Flexible work location: home, office, or coffee shop
- Regular in-person events
- New hire equity grant
- Annual refresh equity grants
- Market-competitive compensation and benefits
