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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in advertising sales and account management, with a strong focus on CPG brands and the ability to analyze data for strategic decision-making. Proven track record in building client relationships and achieving revenue targets through effective communication and execution.
Highest-signal resume keywords
Advertising Sales ExperienceCPG Account ManagementData Analysis and InsightsClient Relationship BuildingQuota Attainment
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
KPI KnowledgeCampaign Performance AnalysisSales Collateral DevelopmentBusiness Review DeliveryAdvertising Revenue Growth
Soft Skills
Strong Written CommunicationVerbal Communication SkillsPresentation SkillsAttention to DetailExecution Skills
Tools & Technologies
ExcelGoogle SheetsCRM PlatformsSales Tracking PlatformsSQLTableau
Industry Keywords
CPGRetail MediaAdvertising Budget AllocationBusiness InsightsStrategic Advisor
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Own and grow a portfolio of 5–10 mid-market CPG brands
- Build deep relationships with executive stakeholders
- Meet and exceed quarterly and annual revenue targets
- Translate data-driven insights into compelling investment cases
- Deliver monthly, quarterly, and annual business reviews
- Identify growth opportunities and influence clients' advertising budget allocation on Instacart
- Build sales collateral, case studies, and brand-specific narratives
- Share CPG and retail media insights with product, marketing, and insights teams
- Serve as a trusted strategic advisor to brand clients and drive advertising revenue growth
Requirements
What you’ll need- 3–5+ years of experience in advertising sales, with a track record of managing and growing accounts
- 1+ year of experience working with CPGs, with working knowledge of KPIs and campaign performance
- Ability to analyze data, extract business insights, and influence client decision-making
- Strong written, verbal, and presentation skills
- Ability to communicate clearly with day-to-day contacts and C-suite stakeholders
- Comfort working with Excel/Google Sheets
- Familiarity with CRM or sales tracking platforms
- High attention to detail with strong execution skills
- Experience in retail media or CPG-focused sales preferred
- Track record of quota attainment and long-term client relationship building preferred
- Familiarity with SQL or Tableau preferred
Benefits
Comp & perks- Flexible work location: home, office, or coffee shop
- Regular in-person events
- Sales Incentive Plan with cash variable incentive target based on individual sales performance
- New hire equity grant
- Annual refresh equity grants
- Market-competitive compensation and benefits based on work location
