Senior Product Manager, Ad Formats

Instacart

. Serve as the primary product partner to sales teams focused on new advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers .

Posted 10/14/2026full-timeRemote • United States, CanadaSenior💰 $158,000 - $199,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management for ad formats, focusing on user-facing ad experiences and performance advertising products. Proven ability to launch products from 0→1 while managing stakeholder relationships and aligning cross-functional teams.

Highest-signal resume keywords

Product ManagementUser-Facing Ad ExperiencesStakeholder ManagementPerformance Advertising ProductsAd Tech Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch0→1 Strategy DevelopmentTrade-Off ManagementCross-Functional Team AlignmentIncremental Bet Prioritization

Soft Skills

CommunicationCollaborationNegotiation

Industry Keywords

Ad TechRetail MediaNon-Endemic AdvertisingSales PartnershipsExternal Technology Providers

About the role

Key responsibilities & impact

Serve as the primary product partner to sales teams focused on new advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers
Scale non-endemic advertising into a significant revenue line
Partner with sales teams focused on savings, in-store, and AI formats
Define 0→1 strategies and own execution while aligning cross-functional teams across Instacart
Define and prioritize incremental bets across the Instacart Ads ecosystem as initiatives mature
Communicate tradeoffs, progress, and results to senior stakeholders, including the GM of Ads
Shape new ad experiences across multiple user-facing surfaces
Partner with CPGs, retailers, customers, the Online Grocery team, and external technology partners

Requirements

What you’ll need

Experience in product management for ad formats, with a strong understanding of user-facing ad experiences
Track record of launching user-facing products and managing trade-offs between users and advertisers
Experience managing partners and vendors, including external technology providers
Strong stakeholder management skills across sales, engineering, and cross-functional teams
Experience with performance advertising products
Experience taking new products from 0→1 in ambiguous, fast-moving environments
Background in ad tech, retail media, or a closely related domain

Benefits

Comp & perks

Flexible choice of work location: home, office, or coffee shop
Regular in-person events
New hire equity grant
Annual refresh equity grants
Market-competitive compensation and benefits