Senior Product Manager, Ad Formats

Instacart

. Serve as the primary product partner to sales teams focused on new advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers .

Posted 10/14/2026full-timeRemote • CanadaSenior💰 CA$165,000 - CA$174,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management for ad formats, with a focus on launching user-facing products and managing stakeholder relationships across sales and engineering teams. Proven ability to define and execute strategies in fast-paced environments, particularly within ad tech and retail media.

Highest-signal resume keywords

Product ManagementStakeholder ManagementPerformance AdvertisingAd Tech Experience0→1 Product Development

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

User-Facing Ad ExperiencesProduct LaunchingTrade-Off ManagementCross-Functional Team AlignmentIncremental Bet Prioritization

Soft Skills

CommunicationCollaborationStrategic Thinking

Industry Keywords

Ad TechRetail MediaNon-Endemic AdvertisingPerformance Advertising ProductsSales Partnerships

About the role

Key responsibilities & impact

Serve as the primary product partner to sales teams focused on new advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers
Help scale non-endemic advertising into a significant revenue line
Partner with sales teams focused on savings, in-store, and AI formats
Define the 0→1 strategy for each bet and own execution
Align cross-functional teams across Instacart
Define and prioritize incremental bets across the Instacart Ads ecosystem as initiatives mature
Communicate trade-offs, progress, and results to senior stakeholders, including the GM of Ads

Requirements

What you’ll need

Experience in product management for ad formats, with a strong understanding of user-facing ad experiences
Track record of launching user-facing products and managing trade-offs between users and advertisers
Experience managing partners and vendors, including external technology providers
Strong stakeholder management skills across sales, engineering, and cross-functional teams
Experience with performance advertising products
Experience taking new products from 0→1 in ambiguous, fast-moving environments
Background in ad tech, retail media, or a closely related domain

Benefits

Comp & perks

New hire equity grant
Annual refresh grants
Flexible work location (home, office, or coffee shop)
Regular in-person events
Market-competitive compensation and benefits