Senior Product Manager, Growth

Instacart

. Own the business customer funnel across acquisition, activation, habit formation, retention, and winback for SMB, mid-market, and enterprise .

Posted 11/10/2026full-timeRemote • United StatesSenior💰 $158,000 - $199,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management with a focus on customer growth strategies, including acquisition, retention, and lifecycle management. Proficient in data analysis, experimentation, and collaboration across multiple teams to drive measurable results.

Highest-signal resume keywords

Product Management ExperienceExperimentation And Analysis SkillsA/B Testing DesignCustomer Growth StrategiesAI/ML Application To Growth

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth Area OwnershipData AnalysisFeature ShippingCustomer AcquisitionCustomer RetentionLifecycle ManagementOnboarding ProcessesExperiment Roadmap DevelopmentTradeoff AnalysisPerformance Marketing Collaboration

Soft Skills

Clear WritingCommunication SkillsDecision Alignment

Tools & Technologies

CRM SystemsData Science ToolsMarketing Automation Tools

Industry Keywords

B2BSMBMarketplaceSaaSGroceryRetailCPG

About the role

Key responsibilities & impact

Own the business customer funnel across acquisition, activation, habit formation, retention, and winback for SMB, mid-market, and enterprise
Set goals and metrics and build the experiment roadmap
Grow existing accounts by expanding single-buyer accounts into team accounts and single-location customers into multi-location customers
Drive adoption of business features through acquisition, onboarding, setup, and ongoing use
Own onboarding, in-product education, and lifecycle experiences
Partner with Marketing on CRM and outbound channels
Own business customer growth on retailer sites powered by Instacart
Work with Partnerships on co-marketing and integrations and measure their impact
Identify, scope, and ship new or expanded features with the greatest growth impact
Apply AI to personalization, targeting, churn prediction, research, and analysis
Collaborate with Marketing, Sales, Partnerships, Design, Engineering, Data Science, and Finance

Requirements

What you’ll need

5+ years of product management experience, including ownership of a growth area with measurable, durable results in acquisition, activation, retention, or lifecycle
Strong experimentation and analysis skills
Ability to design A/B tests, work in data directly, and make clear calls on ambiguous results
Ability to weigh tradeoffs between growth and profitability and between short-term wins and compounding levers
Experience shipping product features end to end
Clear writing and communication skills
Ability to align senior partners around a decision
Preferred: experience with B2B, SMB, marketplace, or SaaS growth
Preferred: experience growing customers across segments from SMB through enterprise, or driving account expansion
Preferred: experience partnering with Growth or Performance Marketing on attribution, channels, and budget
Preferred: experience with growth partnerships, co-marketing, or product integrations with external partners
Preferred: experience applying AI/ML to growth problems
Preferred: familiarity with grocery, retail, or CPG

Benefits

Comp & perks

Flexible work location from home, an office, or a favorite coffee shop
Regular in-person events
New hire equity grant
Annual refresh grants
Market-competitive compensation and benefits