Senior Product Marketing Manager

Instacart

. Own the full go-to-market strategy for Instacart+, including positioning, messaging, acquisition campaigns, and lifecycle strategies .

Posted 9/18/2026full-timeRemote • United StatesSenior💰 $150,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in go-to-market strategy for subscription and loyalty programs, with a strong focus on positioning, messaging, and lifecycle management. Proven ability to leverage consumer research and data analytics to influence product roadmaps and drive measurable marketing results.

Highest-signal resume keywords

Go-To-Market StrategySubscription MarketingConsumer Research SynthesisMulti-Channel CampaignsData-Driven Messaging

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingLifecycle ManagementAcquisition CampaignsA/B TestingMessaging FrameworksBehavioral Data AnalysisPositioning DevelopmentPerformance ReviewsEngagement StrategiesChurn Reduction

Soft Skills

Strong Communication SkillsInfluencing StakeholdersPresentation SkillsCollaboration

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Subscription ProgramsLoyalty ProgramsMarketplace MarketingTwo-Sided PlatformsGrocery MarketingCPG Retail MarketingMember ResearchFocus GroupsSurveysTiered Benefits

About the role

Key responsibilities & impact

Own the full go-to-market strategy for Instacart+, including positioning, messaging, acquisition campaigns, and lifecycle strategies
Develop differentiated positioning for Instacart+ against competing membership and subscription offerings
Identify high-value member moments and build messaging and lifecycle programs across email, push, in-app, and paid channels
Partner with growth and performance marketing teams to develop and test messaging frameworks that convert trial users and lapsed members into subscribers
Bring qualitative and quantitative member research into product roadmap discussions
Own briefs, messaging, channel strategy, and post-launch performance reviews for new Instacart+ features
Develop a point of view on the subscription and loyalty landscape and advise senior stakeholders and cross-functional partners
Report to the Director, Consumer Product Marketing

Requirements

What you’ll need

8+ years of progressive experience in marketing, including at least 4+ years in product marketing
Experience owning go-to-market strategy for a subscription, membership, or loyalty program, from positioning through lifecycle, with measurable results
Deep understanding of subscription and loyalty marketing mechanics, including acquisition, onboarding, engagement, and churn
Ability to synthesize consumer research, behavioral data, and competitive signals into positioning and messaging
Proven ability to influence product roadmaps and bring customer insights into planning cycles
Strong written and verbal communication skills; comfortable presenting and defending strategy to VP and C-suite stakeholders
Experience partnering with growth, lifecycle/CRM, creative, and data science teams on multi-channel campaigns
Proficiency using data and A/B testing to develop and iterate on messaging
Bachelor's degree or equivalent practical experience
Preferred: experience marketing subscription or loyalty programs in marketplace or two-sided platform contexts
Preferred: experience with tiered benefits, earn/burn mechanics, or partner integrations
Preferred: experience with member research, including surveys, focus groups, or UXR
Preferred: experience managing or mentoring PMMs or junior marketers
Preferred: familiarity with grocery or CPG retail marketing

Benefits

Comp & perks

Flexible choice of work location: home, office, or coffee shop
Regular in-person events
New hire equity grant
Annual refresh equity grants
Compensation and benefits vary by work location
Flex First remote work policy