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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in go-to-market strategy for subscription and loyalty programs, leveraging consumer research and data analytics to influence product development and messaging. Proven ability to collaborate with cross-functional teams and present strategies to senior stakeholders.
Highest-signal resume keywords
Go-To-Market StrategySubscription MarketingConsumer Research SynthesisMulti-Channel CampaignsTeam Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingAcquisition CampaignsLifecycle StrategiesMessaging FrameworksA/B TestingData AnalysisMember ResearchChurn ManagementEngagement StrategiesPositioning Development
Soft Skills
Strong Communication SkillsInfluencing StakeholdersMentoringCollaborationPresentation Skills
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Consumer TechMarketplace MarketingTwo-Sided PlatformGrocery MarketingCPG Retail Marketing
About the role
Key responsibilities & impact- Own the full go-to-market strategy for Instacart+, including positioning, messaging, acquisition campaigns, and lifecycle strategies
- Own differentiated positioning for Instacart+ against competing membership and subscription offerings
- Identify high-value member moments and build messaging and lifecycle programs across email, push, in-app, and paid channels
- Partner with growth and performance marketing teams to develop and test messaging frameworks that convert trial users and lapsed members into subscribers
- Bring qualitative and quantitative member research into product roadmap discussions and influence what gets built
- Own go-to-market briefs, messaging, and channel strategy for new Instacart+ feature launches from kickoff through post-launch performance review
- Develop a point of view on the subscription and loyalty landscape and advise senior stakeholders and cross-functional partners
- Report to the Director, Consumer Product Marketing
Requirements
What you’ll need- 8+ years of progressive marketing experience, including at least 4+ years in product marketing
- Demonstrated track record owning go-to-market strategy for a subscription, membership, or loyalty program with measurable results
- Deep fluency in subscription/loyalty marketing mechanics, including acquisition, onboarding, engagement, and churn
- Ability to synthesize consumer research, behavioral data, and competitive signals into positioning and messaging
- Proven ability to influence product roadmaps and incorporate customer insights into planning
- Strong written and verbal communication skills; ability to present and defend strategy to VP and C-suite stakeholders
- Experience partnering with growth, lifecycle/CRM, creative, and data science teams on multi-channel campaigns
- Proficiency using data and A/B testing to develop and iterate messaging
- Bachelor's degree or equivalent practical experience
- Consumer tech company experience strongly preferred
- Experience marketing subscription or loyalty programs in marketplace or two-sided platform contexts preferred
- Experience with tiered benefits, earn/burn mechanics, or partner integrations preferred
- Experience with member research, including surveys, focus groups, or UXR preferred
- Experience managing or mentoring PMMs or junior marketers preferred
- Familiarity with grocery or CPG retail marketing landscape preferred
Benefits
Comp & perks- Flexible choice of working location: home, office, or coffee shop
- Regular in-person events
- New hire equity grant
- Annual refresh grants
- Competitive compensation and benefits