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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in consultative selling and relationship management within the CPG sector, leveraging data-driven insights to develop and execute high-value media strategies. Proven ability to build executive-level client relationships and drive significant revenue through tailored campaign proposals.
Highest-signal resume keywords
CPG Environment ExperienceData-Backed SellingLarge Brand-Centric CampaignsDigital Media KnowledgeSalesforce Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Consultative SellingProposal BuildingData AnalysisContract NegotiationCampaign Design
Soft Skills
Strong Presentation SkillsAttention to DetailClient Relationship ManagementStrategic ThinkingFollow-Through
Tools & Technologies
Microsoft OfficeExcelGoogle DriveSalesforce
Industry Keywords
Fortune 100CPG AccountsMedia PlanningProgrammatic AdvertisingConnected TV
About the role
Key responsibilities & impact- Own a portfolio of important Fortune 100 CPG accounts
- Drive consultative, data-backed selling to move brands from testing Instacart to making it a cornerstone of their annual media plan
- Develop annual plans and close multi-million-dollar contracts
- Build and maintain executive client relationships
- Create data-backed stories and custom proposals to convert seasonal campaigns into always-on programs
- Champion deals in collaboration with account management, analytics, measurement, product, and engineering
- Design and sell bespoke campaigns tied to key advertiser occasions with Marketing and Yield
- Meet or exceed individual and team sales and net margin targets
- Maintain a trusted forecast
Requirements
What you’ll need- Solid understanding of the CPG environment through direct brand sales, agency, or eCommerce experience
- Ability to navigate stakeholders across Media, Brand, Commercial, and Agency teams
- Experience selling large brand-centric campaigns against major seasonal tentpole moments, with average contract values of $100K–$1MM+
- Knowledge of the digital media landscape, including connected TV, programmatic, and social platforms for offsite media
- Strong presentation and proposal-building skills
- Comfortable presenting to senior client stakeholders
- Ability to operate at strategic and executional levels
- Ability to dive into data and surface insights that drive decisions
- High attention to detail, strong follow-through, and genuine sense of urgency with clients
- Proficiency in Microsoft Office, Excel, Google Drive, and Salesforce
- Openness to travel
- Consistent track record of achieving or exceeding quota while building lasting client relationships preferred
- Experience shaping product or monetization strategy with internal teams preferred
Benefits
Comp & perks- Flex First work arrangement with flexibility to work from home, an office, or a coffee shop
- Regular in-person events
- Sales Incentive Plan with cash variable incentive target based on individual sales performance
- New hire equity grant
- Annual refresh equity grants
- Market-competitive compensation and benefits