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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Product Marketing with a focus on developing messaging frameworks, go-to-market strategies, and customer communication campaigns. Proficient in translating technical features into business value while collaborating cross-functionally to drive product adoption and engagement.
Highest-signal resume keywords
Product Marketing ExperienceGo-To-Market StrategyMessaging Architecture DevelopmentLifecycle MarketingB2B SaaS Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningValue Proposition DevelopmentCampaign ExecutionCustomer CommunicationMarket Trend AnalysisMessaging FrameworksFeature RolloutsContent CreationPerformance MonitoringBuyer Persona Development
Soft Skills
Cross-Functional CollaborationStrategic ExecutionEmotional IntelligenceAdaptabilityCommunication Skills
Industry Keywords
B2B SaaSECommerceLogisticsMarketplace EcosystemsEnterprise Retail Tech
About the role
Key responsibilities & impact- Develop and refine product positioning, value propositions, and messaging across the product portfolio
- Translate complex technical capabilities into differentiated business benefits for enterprise retail decision-makers
- Build messaging frameworks for different buyer personas, markets, and industries
- Monitor competitors, market trends, and customer insights
- Own the marketing workstream for product launches, features, and product updates
- Define launch strategies, audiences, messaging, assets, and communication plans with Product and Marketing teams
- Develop product communication campaigns to increase awareness, understanding, and adoption
- Ensure consistent product messaging across marketing channels and customer touchpoints
- Develop quarterly customer communication roadmaps with Customer Success
- Plan communications about new features, product updates, and innovations
- Create product newsletters, release announcements, webinars, feature guides, and educational materials
- Create targeted campaigns to drive product awareness, engagement, and adoption
- Identify cross-sell, upsell, and deeper product engagement opportunities
- Monitor communication performance and product adoption indicators
- Develop product-focused content for websites, campaigns, webinars, events, and announcements
- Collaborate with Content, Design, Growth Marketing, regional teams, customers, and internal stakeholders on marketing assets, use cases, and success stories
Requirements
What you’ll need- 2+ years of hands-on Product Marketing experience within a fast-paced B2B SaaS environment
- Experience leading end-to-end go-to-market motions, feature rollouts, and multi-channel product communication campaigns
- Experience building messaging architectures, buyer personas, and value propositions for enterprise buyers and technical decision-makers
- Close cross-functional collaboration with Product, Customer Success, and regional Sales/Marketing teams across international markets
- Experience in lifecycle marketing, customer adoption, release communications, or customer education programs
- Experience within or exposure to eCommerce, logistics, last-mile delivery, marketplace ecosystems, or enterprise retail tech
- Ability to translate complex technical and operational features into clear business value
- Exceptional native or bilingual English writing and presentation skills
- Strategic execution skills, from GTM frameworks to hands-on asset creation and campaign execution
- High emotional intelligence and alignment skills for cross-functional collaboration
- Ability to monitor adoption indicators, measure engagement, and prioritize based on customer impact
- Comfort navigating ambiguity, driving multiple initiatives, and working autonomously in a rapidly scaling global organization
Benefits
Comp & perks- Hybrid work
- Flexible hours
- Additional days off to vacations
- Half day off on your birthday
- Access to Educational Budget
- Health insurance (available in some countries)