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Digital Marketing Operations Manager
Instant Impact. Own website(s) functionality and marketing technology that facilitates revenue growth and healthy KPIs.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing e-commerce websites with a focus on revenue growth, customer journey optimization, and digital marketing technology integration. Proficient in utilizing analytics tools and managing budgets while leading digital marketing teams to achieve key performance indicators.
Highest-signal resume keywords
Digital Marketing ExperienceE-Commerce Website ManagementGoogle Analytics/GA4 ProficiencyAPI Data Flows ManagementBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
BigCommerceShopifyHTML/CSSKlaviyoYotpoJustUnoAdvanced Excel ReportingContent Management SystemsDigital Marketing AutomationE-Commerce Operations
Soft Skills
Strong Communication SkillsProject Management SkillsAttention to DetailOrganizational SkillsAbility to Manage Multiple Projects
Tools & Technologies
Google AnalyticsMicrosoft Office SuiteDigital Marketing Tools
Certifications & Qualifications
Bachelor’s Degree in Marketing or Business
Industry Keywords
B2BDirect-to-ConsumerCustomer AcquisitionDigital Customer JourneysMarketing Technology
About the role
Key responsibilities & impact- Own website(s) functionality and marketing technology that facilitates revenue growth and healthy KPIs.
- Lead the evaluation, planning, scheduling, deployment, execution, and maintenance of site functionality and marketing technology.
- Take responsibility for uptime of marketing platforms and ensure systems function reliably for customers.
- Liaise with departments and sometimes manage projects to integrate marketing technology platforms with company systems and processes.
- Own digital customer journeys across B2B and Direct-to-Consumer channels.
- Identify opportunities to improve customer journeys and revenue growth.
- Align digital marketing touchpoints with customer acquisition and track success across the customer journey.
- Implement personalization and segmentation across site and email platforms.
- Communicate technical possibilities clearly to internal teams and customers when needed.
- Own KPIs and related metrics for websites, apps, and third-party platforms, including conversions, conversion rate, cart size, returns, and customer experience.
- Own departmental reporting tools, primarily Google Analytics and platform performance data.
- Serve as the main contact for digital marketing reporting needs.
- Build ad hoc reports for digital platforms.
- Own and monitor the digital technology budget.
- Manage digital marketing specialists, including scheduling, performance reviews, and bonus/salary reviews.
- Lead candidate searches for new talent when needed.
- Manage outside agency and vendor relationships for timely, on-budget delivery and positive results.
- Evolve responsibilities as ecommerce and digital marketing technologies change.
Requirements
What you’ll need- 5-10 years of digital marketing experience with a strong understanding of key digital marketing principles.
- 3-5 Years BigCommerce or Shopify website; BigCommerce preferred with BigCommerce B2B App/Module
- Must have at least five (5) years minimum experience managing e-commerce websites doing a minimum of $10M a year or more with more than 500 product variations
- Must have 2 years’ experience with API data flows synching cross-channel marketing data (examples: from BigCommerce to Klaviyo, or API to limited BigCommerce segments)
- Expert understanding of website technologies, HTML/CSS, content management systems
- Experience executing and reporting on campaigns/activities with digital marketing tools such as Klaviyo, Yotpo, JustUno or similar programs that add to marketing automation capabilities
- 3-5 Years Google Analytics/GA4 or similar analytics tool
- Must have one (1) years of experience managing budgets and ideally 1 to 3 direct reports for digital marketing and websites.
- Must have advanced Excel reporting skills and have a strong background in creating, reading, and making suggestions based on data.
- Experience working with B2B and Direct-to-Consumer audiences
- Strong communication and project management skills.
- Experience with Microsoft Office Suite (such as Outlook, Word, and PPT).
- Bachelor’s Degree in Marketing or Business; coursework in digital media, web design, and/or computer programming is highly preferred.
- Hands-on knowledge and experience managing day-to-day ecommerce operations and digital marketing tools.
- Excellent oral and written communication skills.
- Ability to manage multiple projects simultaneously and independently.
- Attention to detail and strong organizational skills.
Benefits
Comp & perks- Competitive Salary
- Bonus
- Medical/Dental/Vision/Life Insurance
- PTO
- Employee Discount