Head of Marketing and Communications

Instant Impact

. Define and deliver a global marketing and communications strategy aligned with growth ambitions and commercial priorities.

Posted 9/24/2026full-timeCracow • PolandLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing global marketing and communications strategies that drive business growth and measurable outcomes. Proficient in brand strategy, digital marketing, and stakeholder management within complex B2B environments.

Highest-signal resume keywords

Senior Marketing Leadership ExperienceBrand Strategy ExpertiseDigital Marketing CapabilityStakeholder Management SkillsAnalytical Reporting Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentSEOAnalyticsContent DevelopmentAccount-Based MarketingPipeline DevelopmentRevenue GenerationPerformance MeasurementMarketing AutomationThought Leadership

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationStakeholder InfluencingTeam DevelopmentRelationship Building

Tools & Technologies

Marketing TechnologyDigital ToolsAutomation ToolsCRM SystemsSocial Media Platforms

Industry Keywords

Professional ServicesFinancial ServicesLegal ServicesConsultingB2B Marketing

About the role

Key responsibilities & impact

Define and deliver a global marketing and communications strategy aligned with growth ambitions and commercial priorities.
Develop and maintain a differentiated brand position across markets, jurisdictions and client touchpoints.
Advise senior leadership on market trends, client needs, competitor activity and market-presence opportunities.
Lead internal and external communications, thought leadership, executive communications, media engagement and reputation management.
Execute integrated marketing campaigns across digital, content, communications and client-engagement channels.
Advance website strategy, SEO, analytics, social media, marketing automation and demand generation.
Develop client, sector and account-based marketing programmes with Business Development, Sales and CRM teams.
Create initiatives supporting pipeline generation, client retention, cross-selling and revenue growth.
Lead global events and sponsorship strategy.
Establish measurement, reporting and attribution frameworks for marketing performance.
Use data, market intelligence and client insights to guide decisions and investment.
Drive adoption of marketing technology, AI and automation.
Manage marketing budgets, agencies and external partners.
Lead, develop and mentor the marketing and communications team.
Build relationships across leadership, commercial and operational teams to support a consistent global client experience.

Requirements

What you’ll need

Significant senior marketing and communications leadership experience within professional services, financial services, legal services, consulting or another complex B2B environment.
Demonstrable success developing and executing marketing strategies that support business growth and measurable commercial outcomes.
Experience leading marketing activity across multiple regions, jurisdictions and stakeholder groups.
Strong commercial acumen connecting marketing activity to pipeline development, client growth, retention and revenue generation.
Strategic and operational delivery capability with a hands-on approach.
Expertise in brand strategy, positioning, corporate communications, thought leadership and content development.
Digital marketing capability across SEO, analytics, social media, marketing automation and demand generation.
Experience partnering with Business Development, Sales and CRM teams.
Understanding of client segmentation, account-based marketing and complex sales cycles.
Analytical, reporting and performance measurement skills.
Experience leading agencies, suppliers and external partners.
Stakeholder management and influencing skills.
Track record of developing high-performing teams.
Excellent written and verbal communication skills.
Degree-level education or equivalent professional experience.
Strong interest in technology and a forward-looking mindset.
Experience using digital tools, automation and data.

Benefits

Comp & perks

Significant senior marketing and communications leadership experience within professional services, financial services, legal services, consulting or another complex B2B environment.
Demonstrable success developing and executing marketing strategies that support business growth and measurable commercial outcomes.
Experience leading marketing activity across multiple regions, jurisdictions and stakeholder groups.
Strong commercial acumen, with the ability to connect marketing activity to pipeline development, client growth, retention and revenue generation.
Ability to operate effectively at both strategic and operational levels, combining leadership with a hands-on approach to delivery.
Expertise in brand strategy, positioning, corporate communications, thought leadership and content development.
Strong digital marketing capability across SEO, analytics, social media, marketing automation and demand generation.
Experience partnering effectively with Business Development, Sales and CRM teams within a relationship-led commercial environment.
Strong understanding of client segmentation, account-based marketing and complex sales cycles.
Excellent analytical, reporting and performance measurement skills.
Experience leading agencies, suppliers and external partners.
Outstanding stakeholder management and influencing skills, with the credibility to engage and challenge senior leaders constructively.
Proven track record of developing high-performing teams and creating a culture of accountability and continuous improvement.
Excellent written and verbal communication skills, with the ability to translate complex subject matter into compelling messages.
Degree-level education or equivalent professional experience together with a high level of professionalism, integrity and sound judgement.
Demonstrates a strong interest in technology and a forward-looking mindset, with the ability to identify and embrace opportunities to improve how services are delivered.
Brings relevant experience of using digital tools, automation and data to enhance efficiency, quality and the client and employee experience.