Director, Marketing & Advertising

Institute for Applied Behavioral Science at Endicott College

. Develop and lead annual and long-term marketing strategies advancing enrollment, institutional visibility, engagement, and revenue growth .

Posted 10/15/2026full-timeBeverly • Massachusetts • United StatesLead💰 $90,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and lead annual and long-term marketing strategies advancing enrollment, institutional visibility, engagement, and revenue growth
Serve as a primary marketing partner to College leaders, identifying opportunities, audiences, objectives, strategies, and resources
Translate institutional goals into actionable plans covering audiences, positioning, messaging, channels, investment, timelines, and success measures
Lead marketing strategy for major College initiatives, coordinating advertising, brand, creative, content, web, social media, and communications
Monitor market conditions, audience behavior, competitive activity, and marketing trends
Lead advertising strategy across digital and traditional channels, including paid search, paid social, digital display, out-of-home, print, and broadcast
Manage advertising agencies, media partners, vendors, and external marketing relationships
Establish KPIs and reporting frameworks and communicate campaign performance, insights, and recommendations to leadership
Evaluate advertising channels, partnerships, sponsorships, and promotional opportunities
Lead integrated marketing strategy for undergraduate and graduate enrollment
Develop marketing plans and strategies for new and priority academic programs, including positioning, differentiation, launch strategy, and campaign planning
Align advertising, recruitment communications, web, print, digital, and content around the prospective-student journey
Use enrollment and marketing data to recommend changes to targeting, investment, channels, messaging, creative, and conversion strategies
Audit marketing and enrollment web presence and recommend pages, landing pages, content improvements, audience pathways, calls to action, and other enhancements
Ensure initiatives have the content and digital infrastructure needed to move audiences from awareness to action
Attend and support major College events, including Commencement and Homecoming
Supervise the Brand Manager, including assigning work, coaching, performance feedback, professional development, evaluations, hiring, and onboarding
Report to the Assistant Vice President of Communications & Marketing
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, or a related field required
7+ years of progressively responsible experience in marketing, advertising, or integrated marketing
Ability to develop comprehensive marketing strategies informed by organizational goals, audience insights, market opportunities, and data
Significant experience developing and managing digital and traditional advertising campaigns
Strong knowledge of paid media, audience targeting, SEO/SEM, conversion strategy, and campaign optimization
Experience developing positioning, audience, value proposition, competitive differentiation, and go-to-market frameworks
Ability to establish KPIs, analyze marketing performance, and translate data into actionable recommendations
Experience managing agencies, media partners, vendors, marketing budgets, and complex cross-functional initiatives
Strong consultative, interpersonal, presentation, and communication skills
Ability to work occasional evenings and weekends in support of major College events and institutional priorities
Master’s degree preferred
Experience in higher education, enrollment marketing, or another complex, mission-driven organization preferred
Experience marketing multiple programs, products, services, or audience segments with differing goals and customer journeys preferred
Experience identifying content and creative asset needs and providing strategic direction for video, photography, and other marketing production preferred
Experience with CRM, marketing automation, analytics, and/or enrollment management platforms preferred
Experience supporting revenue-generating initiatives, events, venues, or other consumer-facing offerings preferred
Experience supervising, mentoring, or developing marketing professionals preferred
Familiarity with higher education enrollment trends, prospective student behavior, and the evolving digital marketing landscape preferred

Benefits

Comp & perks

Employee benefits are available; details provided via the employer’s benefits information page
Free parking
Access by commuter rail on the Newburyport/Rockport line
Professional growth valued within a supportive campus community