Executive Director, Growth Marketing

Instructional Empowerment

. Own the strategy, roadmap, and execution for product marketing across product and service lines .

Posted 10/7/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in product marketing and demand generation within the K-12 education sector, with a strong focus on developing buyer personas, messaging, and multi-channel campaigns. Proven ability to lead teams, manage lead tracking systems, and align marketing strategies with sales execution.

Highest-signal resume keywords

10+ Years Experience In Growth-Oriented MarketingK-12 Marketing ExpertiseSEO, AEO, And GEO StrategyDemand Generation Program ManagementPeople Leadership And Team Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingDemand GenerationLead Tracking And AttributionBuyer Journey DevelopmentMessaging And PositioningData OrientationFunnel Metrics OwnershipMulti-Channel Campaign ExecutionSales SupportK-12 School Improvement Knowledge

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationCross-Functional CollaborationStrategic ThinkingHands-On Problem Solving

Tools & Technologies

Marketing Automation ProgramsSEO ToolsContent Management SystemsEmail Marketing PlatformsSocial Media Management Tools

Industry Keywords

K-12 EducationBuyer PersonasSales PipelineLead Volume TrackingMarket InsightSales ExecutionThought LeadershipCorporate MarketingBrand EffortsDecision-Maker Engagement

About the role

Key responsibilities & impact

Own the strategy, roadmap, and execution for product marketing across product and service lines
Develop positioning and messaging for K-12 buyer personas
Lead digital marketing across social media, web, content, email, paid, and marketing automation programs
Own SEO, AEO, and GEO strategy
Design and oversee multi-channel campaigns from concept through execution
Establish Buyer Journeys for each business unit
Lead demand generation activities that build awareness, create interest, and fill the sales pipeline
Build, manage, and improve systems for tracking lead volume, quality, and funnel conversion
Partner with sales to improve lead fit and readiness using data
Provide sales tools, content, and assets and support effective use of those resources
Connect marketing output with sales execution, including lead handoff, follow-up cadence, and feedback loops
Work with Product to align marketing and product strategy from development through go-to-market
Bring buyer and market insight into product planning
Lead, develop, and grow a marketing team
Set strategic direction while remaining hands-on and solving problems alongside the team
Support corporate marketing and brand efforts, including company narrative, thought leadership, and industry visibility
Report to the Chief Operating Officer

Requirements

What you’ll need

10+ years of experience in growth-oriented marketing, sales/sales support, product marketing, or demand generation roles, with progressive leadership responsibility
At least 10 years of experience selling into and/or marketing to K-12 school districts
Direct experience engaging superintendents, chiefs of administration, chiefs of schools, principals, and other district-level decision-makers
Deep familiarity with the K-12 school improvement and turnaround space
Demonstrated experience with SEO, AEO, and GEO strategy
Strong understanding of buyer discovery and engagement across search and AI-driven platforms
Demonstrated success building messaging and positioning for education sector buyers leading to sales
Proven experience managing lead tracking, attribution, and quality measurement across marketing and sales systems
Proven experience building Buyer Journeys across multiple business units or product lines
Proven experience planning and running demand generation programs that build quality pipeline and lead to new sales
People leadership experience with a track record of developing high-performing teams
Strategic and hands-on execution ability
Strong data orientation and funnel-metrics ownership
Excellent written and verbal communication skills
Ability to translate educational products and concepts into buyer-relevant messaging
Ability to work cross-functionally with sales, product, and executive leadership
Must be currently authorized to work in the United States without requiring sponsorship now or in the future

Benefits

Comp & perks

Competitive base salary
Performance-based incentive opportunity
Comprehensive health benefits
Paid time off
Retirement benefits
Professional development
Remote work within Eastern and Central time zone areas
Periodic travel to either the PA or FL offices and other customer or company travel