Instructional Empowerment

Growth Marketing

• Own the strategy, roadmap, and execution for product marketing across product and service lines
• Develop positioning and messaging for K-12 buyer personas
• Lead digital marketing across social media, web, content, email, paid, and marketing automation programs
• Own SEO, AEO, and GEO strategy
• Design and oversee multi-channel campaigns from concept through execution
• Establish Buyer Journeys for each business unit
• Lead demand generation activities that build awareness, create interest, and fill the sales pipeline
• Build, manage, and improve systems for tracking lead volume, quality, and funnel conversion
• Partner with sales to improve lead fit and readiness using data
• Provide sales tools, content, and assets and support effective use of those resources
• Connect marketing output with sales execution, including lead handoff, follow-up cadence, and feedback loops
• Work with Product to align marketing and product strategy from development through go-to-market
• Bring buyer and market insight into product planning
• Lead, develop, and grow a marketing team
• Set strategic direction while remaining hands-on and solving problems alongside the team
• Support corporate marketing and brand efforts, including company narrative, thought leadership, and industry visibility
• Report to the Chief Operating Officer

Explore Executive Director, Growth Marketing at Instructional Empowerment. Review requirements and application details.