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Associate Manager, U.S. Launch Support, U.S. Marketing
Insulet Corporation. Support commercial readiness and execution for U.S.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in coordinating product launches and marketing initiatives within the healthcare industry, with a strong focus on project management, cross-functional collaboration, and regulatory compliance. Proficient in analyzing data and synthesizing insights to drive effective marketing strategies and execution.
Highest-signal resume keywords
Project ManagementProduct Launch CoordinationCross-Functional CollaborationHealthcare Industry ExperienceIntegrated Marketing Programs
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarketingProduct ManagementCommercial OperationsSales TrainingData Analysis
Soft Skills
CommunicationCollaborationAccountabilityProblem-Solving
Tools & Technologies
SmartsheetWrikeVeevaMarket Research ToolsPerformance Analytics
Industry Keywords
Medical DevicesPromotional Review ProcessesRegulated Marketing EnvironmentsHCP MarketingProfessional Education
About the role
Key responsibilities & impact- Support commercial readiness and execution for U.S. product launches, feature releases, and major product innovations
- Coordinate assigned readiness activities within approved U.S. launch plans
- Assemble functional inputs and readiness evidence for launch readiness reviews and decision documents
- Identify gaps, drive accountability, and help ensure key launch milestones are met
- Coordinate Marketing, Field, Training, Customer Support, Digital Customer Experience, and Market Access milestones
- Coordinate communications readiness, including internal and external communications plans, day-of-launch support, and integrated launch FAQs
- Identify launch dependencies, execution risks, and potential gaps
- Participate in launch planning meetings, document decisions and assigned actions, and follow up with owners
- Maintain consolidated global toolkit inputs and required U.S. launch deliverables
- Coordinate decisions on whether global materials are adopted, adapted, or newly developed for the U.S.
- Coordinate launch material requirements, delivery dates, and handoffs
- Maintain organized internal launch content, workstream plans, and executional guidance
- Serve as day-to-day coordination contact for assigned launch workstreams and deliverables
- Partner with Field Marketing, Sales, Training, Medical Affairs, and Market Access teams
- Coordinate launch requirements and handoffs with agency leads and functional owners
- Track launch indicators and reporting milestones with Data Analytics and functional owners
- Consolidate functional reporting into launch updates for marketing leadership
- Prepare launch performance summaries for review with the U.S. Launch Lead
- Capture lessons learned and maintain reusable templates and improvement recommendations
- Help ensure launch activities are delivered on time, within approved budgets, and in accordance with company policies and regulatory requirements
Requirements
What you’ll need- Bachelor’s degree in marketing, business, communications, life sciences, or a related discipline
- Five or more years of relevant experience in marketing, product management, commercial operations, agency account management, sales, sales training, or a related function in the healthcare industry
- Demonstrated project management skills, including the ability to coordinate multiple workstreams, stakeholders, timelines, and deliverables
- Ability to analyze information, synthesize findings, and communicate clear recommendations
- Demonstrated ability to collaborate effectively in a cross-functional and matrixed environment
- Familiarity with promotional review processes and regulated marketing environments
- Experience working in medical devices
- Proven success supporting a product launch or indication expansion
- Experience supporting the development or execution of integrated marketing programs
- Familiarity with HCP marketing, professional education, and field enablement
- Familiarity with integrated planning tools such as Smartsheet or Wrike
- Familiarity with promotional review systems such as Veeva
- Experience working with creative, media, communications, or medical education agencies
- Experience using market research, customer insights, company-approved AI tools, or performance analytics to inform marketing decisions
- Requires on-site work from an Insulet office
Benefits
Comp & perks- Incentive compensation eligibility
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off (PTO)
- Additional employee wellness programs
- Hybrid working arrangements