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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in copywriting and content creation for email marketing and digital communications, ensuring brand consistency and effective messaging across multiple channels. Strong collaboration skills with stakeholders and designers to develop integrated creative solutions.
Highest-signal resume keywords
CopywritingEmail MarketingContent CreationStakeholder ManagementBilingualism
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingDigital CommunicationsCampaign WritingEditingProofreadingContent DevelopmentUX WritingBrand Voice ConsistencyAccessibility Writing PrinciplesMulti-Brand Environment Experience
Soft Skills
Attention to DetailProject ManagementCollaborationCreativityCuriosity
Tools & Technologies
Email Marketing PlatformsCRM Communications
Industry Keywords
Financial ServicesInsuranceRegulated Industries
About the role
Key responsibilities & impact- Write and adapt copy for customer email communications, newsletters, and marketing campaigns
- Translate briefs into compelling communication copy
- Partner with designers to develop integrated creative solutions combining messaging and visuals
- Participate in brainstorming sessions, creative reviews, and campaign development
- Apply brand guidelines and tone-of-voice standards across communications
- Ensure consistency across campaigns, customer touchpoints, and communication channels
- Collaborate with developers to ensure accurate implementation of content within digital communications
- Partner with marketing, brand, and business stakeholders to identify messaging updates and incorporate them into the Key Message Hub
Requirements
What you’ll need- 3 to 5 years of experience in copywriting, content creation, communications, marketing, journalism, or related fields
- Strong portfolio demonstrating email marketing, digital communications, and campaign writing
- Excellent writing, editing, and proofreading skills
- Ability to write for multiple audiences while maintaining a consistent brand voice
- Experience developing content for email campaigns and customer communications
- Strong attention to detail and commitment to quality
- Ability to manage multiple projects and deadlines simultaneously
- Excellent collaboration and stakeholder management skills
- Curiosity, creativity, and passion for effective communication
- For candidates located in Quebec, bilingualism is required to interact regularly with English-speaking colleagues across Canada
- Must have authorization to work in Canada
- Experience with financial services, insurance, or regulated industries
- Experience collaborating with French copywriters and translators
- Familiarity with email marketing platforms and CRM communications
- Understanding of accessibility and inclusive writing principles
- Experience working in a multi-brand environment
- Knowledge of UX writing or digital content best practices
Benefits
Comp & perks- Flexible work arrangements and a hybrid work model
- Possibility to purchase up to 5 extra days off per year
- Multiple benefits supporting physical and mental wellbeing, including telemedicine and Wellness account
- Share plan and other savings: up to 12% of salary or more
- Annual bonus target of 7.5% of base salary, with potential payout up to double the target
- Employee Share Purchase Plan (ESPP), with Intact matching 50% of net shares
- Defined benefit pension plan with opportunity to receive guaranteed income for life
- Workplace adjustments and accommodations for people with disabilities