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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in copywriting and content creation for email marketing and digital communications, ensuring adherence to brand guidelines and effective messaging across various channels. Strong collaboration skills with designers and stakeholders enhance campaign development and execution.
Highest-signal resume keywords
CopywritingEmail MarketingContent CreationStakeholder ManagementBilingualism
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
WritingEditingProofreadingCampaign CopywritingDigital CommunicationsBrand Voice AdaptationAttention to DetailProject ManagementUX WritingInclusive Writing Principles
Soft Skills
CollaborationCreativityCuriosity
Tools & Technologies
Email Marketing PlatformsCRM Communications
Industry Keywords
Financial ServicesInsuranceRegulated IndustriesMulti-Brand Environment
About the role
Key responsibilities & impact- Write and adapt copy for email communications, newsletters, and marketing campaigns
- Turn creative briefs into compelling communications
- Collaborate with designers on integrated creative solutions
- Participate in brainstorming sessions, creative reviews, and campaign development
- Apply brand guidelines and tone-of-voice standards across communications
- Ensure consistent messaging across campaigns, customer touchpoints, and channels
- Collaborate with developers to accurately integrate content into digital communications
- Partner with marketing teams, brand teams, and business stakeholders to update messaging and integrate it into the Key Message Hub
Requirements
What you’ll need- 3 to 5 years of experience in copywriting, content creation, communications, marketing, journalism, or a related field
- Strong portfolio showcasing work in email marketing, digital communications, and campaign copywriting
- Excellent writing, editing, and proofreading skills
- Ability to write for different audiences while maintaining a consistent brand voice
- Strong attention to detail and commitment to quality
- Ability to manage multiple projects and deadlines simultaneously
- Excellent collaboration and stakeholder management skills
- Curiosity, creativity, and passion for effective communications
- For candidates located in Quebec, bilingualism is required to interact regularly with English-speaking colleagues across Canada
- Must be authorized to work in Canada
- Experience in financial services, insurance, or regulated industries is an asset
- Experience collaborating with English-language copywriters and translators is an asset
- Familiarity with email marketing platforms and CRM communications is an asset
- Understanding of accessibility and inclusive writing principles is an asset
- Experience in a multi-brand environment is an asset
- Knowledge of UX writing or digital content best practices is an asset
Benefits
Comp & perks- Flexible work arrangements and a hybrid work model
- Possibility to purchase up to 5 extra days off per year
- Multiple benefits supporting physical and mental wellbeing, including telemedicine and Wellness account
- Share plan and other savings: up to 12% of salary or more
- Annual bonus plan with a potential payout of up to double the target; 7.5% target
- Employee Share Purchase Plan (ESPP) with Intact matching 50% of net shares
- Defined benefit pension plan with opportunity for guaranteed income for life
- Workplace adjustments/accommodations for people with disabilities