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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio, combined with strong technical skills in HTML, CSS, JavaScript, SQL, and SSJS. Proven ability to design and optimize customer journeys, implement A/B testing, and collaborate effectively with multidisciplinary teams.
Highest-signal resume keywords
Salesforce Marketing CloudHTMLCSSJavaScriptSQL
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Salesforce Marketing CloudHTMLCSSJavaScriptAMPscriptSQLSSJSData ExtensionsAPIsEmail Development
Soft Skills
CollaborationAttention to DetailProblem SolvingAdaptabilityCommunication
Tools & Technologies
Salesforce Marketing CloudLitmusJIRA
Certifications & Qualifications
Salesforce Marketing Cloud Email Specialist
Industry Keywords
Customer JourneysCampaignsOmnichannel CommunicationQuality AssuranceTechnical Solutions
Tech Stack
Tools & technologiesCloudJavaScriptSQL
About the role
Key responsibilities & impact- Design and deploy customer journeys and campaigns in Salesforce Marketing Cloud
- Develop and optimize automations, workflows, data extensions, SQL queries and integrations
- Collaborate with Data, Marketing, Information Technology and external partners to turn business needs into technical solutions
- Implement personalization, dynamic content and A/B testing
- Perform quality assurance, functional, technical and rendering tests before deployment
- Monitor campaigns, troubleshoot issues and recommend improvements
- Ensure solution quality, security, documentation, maintainability and scalability
- Participate in code reviews, share best practices and improve the team’s ways of working
- Design, develop, automate and deploy email, text message and mobile notification communications
- Contribute to customer journeys and omnichannel communication strategy
- Serve as a technical resource for the team
Requirements
What you’ll need- At least 10 years of relevant experience in development, ideally in a similar role
- Strong knowledge of Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio and Contact Builder
- Proficiency in HTML, CSS, JavaScript, AMPscript, SQL and SSJS
- Experience with data extensions, APIs and Salesforce Marketing Cloud integrations
- Strong collaboration skills and ability to work with multidisciplinary teams
- High level of autonomy, initiative and ability to manage multiple priorities
- Solution-oriented mindset and ability to solve complex technical problems
- Strong attention to detail, rigour and consistent focus on quality
- Adaptability and excellent communication skills
- Salesforce Marketing Cloud Email Specialist certification, Litmus or JIRA experience, and front-end email development knowledge are assets
- Must be eligible to work in Canada
- For candidates located in Quebec, bilingualism is required to interact regularly with English-speaking colleagues across Canada
Benefits
Comp & perks- Flexible work arrangements and a hybrid work model
- Possibility to purchase up to 5 extra days off per year
- Multiple benefits supporting physical and mental wellbeing, including telemedicine and Wellness account
- Share plan and other savings: up to 12% of salary or more
- Annual bonus plan with a potential payout of up to double the target
- Employee Share Purchase Plan (ESPP), with Intact matching 50% of net shares
- Defined benefit pension plan with opportunity for guaranteed income for life
- Workplace adjustments (accommodations) for people with disabilities
