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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in portfolio messaging and vertical marketing strategies within the legal industry, leveraging strong executive presence and exceptional communication skills to drive thought leadership and strategic initiatives.
Highest-signal resume keywords
10-15+ Years Experience In Management ConsultingHigh-Growth Enterprise SaaS ExperienceExpertise In Portfolio MessagingKnowledge Of Legal OperationsOutstanding Executive Presence
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Thought Leadership DevelopmentData AnalysisCompetitive PositioningExecutive MessagingMarket Perception TrackingGTM PlanningCross-Functional Team LeadershipHypothesis DevelopmentRecommendation SynthesisPresentation Skills
Soft Skills
Strong Problem-SolvingExceptional Written CommunicationAbility To Lead Through Influence
Certifications & Qualifications
Bachelor's DegreeMBAJD
Industry Keywords
Legal TechnologyBuyer PersonasLaw Firm Business ModelsMatter EconomicsRisk & ComplianceAI/AutomationCompetitive LandscapeSales EnablementDemand GenerationIndustry ABM Campaigns
About the role
Key responsibilities & impact- Own the annual messaging architecture for Intapp's legal vertical
- Create differentiated thought leadership backed by proprietary data or research
- Develop CXO perspectives on trends shaping the legal market
- Develop keynote content and secure speaking opportunities at major industry events
- Partner with PR to amplify Intapp's voice and build analyst, media, and influencer relationships
- Partner with demand generation and growth marketing to activate industry ABM campaigns
- Build and maintain legal industry sales and marketing materials, including competitive positioning, sales plays, executive pitch decks, use cases, demos, and client proof points
- Create unified portfolio messaging for legal buyers with Solution Product Marketers
- Orchestrate cross-functional execution across Industry Principals, Field and Event Marketing, Demand Generation, Sales Enablement, and Sales
- Support industry-level GTM planning for product launches
- Support competitive intelligence and win/loss analysis
- Track content, event, market perception, account engagement, pipeline, win-rate, and deal-velocity metrics
- Support strategic deals through custom presentations, executive messaging, and competitive positioning
- Join executive briefings and finalist presentations
- Collaborate with Sales on strategic account planning, cross-sell opportunities, and client relationships
- Report to the VP of Portfolio & Industry Marketing
Requirements
What you’ll need- 10-15+ years of experience in management consulting, product or industry marketing, and/or legal operations
- Experience in high-growth enterprise SaaS and AI environments
- Expertise in portfolio messaging or vertical marketing strategies
- Knowledge of legal operations, business development, matter economics, pricing, AI/automation, or risk & compliance
- Knowledge of law firm business models, buyer personas, and the legal technology competitive landscape
- Track record developing high-profile thought leadership that builds market credibility and drives business results
- Published perspectives, conference speaking, and visibility in industry channels ideally
- Outstanding executive presence and presentation skills
- Strong problem-solving, research, data analysis, executive storytelling/messaging, hypothesis development, and recommendation synthesis skills
- Exceptional written communication
- Ability to lead through influence and orchestrate cross-functional teams in a matrixed environment
- Willingness to travel up to 25%
- Bachelor's degree required
- MBA, JD, or advanced degree preferred
Benefits
Comp & perks- Professional development opportunities
- Reimbursement for training and continuing education
- Comprehensive wellness programs
- Flexible time off programs
- Family-formation benefits
- Paid volunteer time off
- Donation matching program
- Complimentary lunches
- Fully stocked kitchens
- Modern, open offices
- Variable compensation and equity may also be included in addition to base salary