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About the role
Key responsibilities & impact- Build industry go-to-market positioning, narratives, and content
- Build and maintain industry bills of materials across verticals, including sales plays, executive pitch decks, use case libraries, vision demos, and competitive positioning
- Translate platform capabilities and competitive intelligence into vertical-specific value propositions and a cohesive portfolio story
- Develop industry positioning and content for Intapp.com
- Create go-to-market messaging, keynote presentations, and demos for Amplify and key industry events
- Analyze industry trends affecting go-to-market positioning and messaging
- Build differentiated thought leadership
- Create Intapp’s proprietary data and insights program using aggregated and anonymized operational data
- Design and execute primary and secondary research, including surveys, competitive analysis, market analysis, and third-party research synthesis
- Draft and co-author whitepapers, POV essays, research reports, and blogs
- Develop and evolve Intapp’s Firm AI maturity model
- Structure ambiguous problems, test hypotheses, and synthesize recommendations for firm leaders
- Build the operating model for scalable industry content
- Manage production cadence across authors, editorial, reviewers, and distribution
- Establish templates, asset libraries, and standards for reusable content
- Establish repeatable processes for the new function
- Track content and asset performance and apply findings to future cycles
- Partner with Industry Marketing Directors, Solution PMMs, Industry Principals, Marketing, and Sales
Requirements
What you’ll need- 4+ years of total professional experience
- Minimum of 1–2 years at a management consulting firm
- Remaining experience may come from corporate strategy, product or industry marketing, or a comparable analytical role in one of Intapp’s five verticals
- Ability to structure ambiguous problems, build arguments from evidence, pressure-test logic, and synthesize clear recommendations
- Strong storytelling and executive-level messaging skills
- Results-driven and self-directed; comfortable owning workstreams end to end with limited direction
- Intellectual curiosity about investment and professional services industries and AI’s impact on them
- Direct experience in one of Intapp’s verticals is a plus but not required
- Ability to work through influence across a matrixed organization
- Interest in AI, enterprise B2B software, and go-to-market strategy
- Willingness to travel up to 15%
- Bachelor’s degree required
- MBA preferred
Benefits
Comp & perks- Professional development opportunities
- Reimbursement for training and continuing education
- Modern, open offices
- Complimentary lunches
- Fully stocked kitchens
- Comprehensive wellness programs
- Flexible time off programs
- Family-formation benefits
- Paid volunteer time off
- Donation matching program
- Variable compensation and equity may also be included