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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B product marketing with a focus on go-to-market strategies, product positioning, and customer insights. Proven ability to lead product launches and collaborate cross-functionally to drive adoption and performance metrics.
Highest-signal resume keywords
B2B Product MarketingGo-To-Market StrategyProduct Launch ManagementFinancial Services ExposureCustomer Insights Synthesis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging DevelopmentCompetitive AnalysisWin/Loss ProgramsPerformance ReportingPlaybook CreationObjection HandlingPipeline Metrics AnalysisAdoption Metrics TrackingCustomer Discovery
Soft Skills
Exceptional WritingStorytelling SkillsClient EmpathyCross-Functional Collaboration
Tools & Technologies
Enablement ToolkitsBattlecardsCampaign Messaging
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Enterprise SaaSPrivate CapitalInvestment Banking Workflows
About the role
Key responsibilities & impact- Own product positioning and messaging, including personas, message maps, and solution bills of materials
- Plan and run customer discovery and maintain product personas and ICPs
- Synthesize customer insights into positioning, packaging, pricing, and roadmap input
- Run win/loss programs and produce competitive summaries, landscape analyses, and battlecards
- Shape go-to-market motion, channels, timing, packaging, and pricing recommendations
- Lead product launches end-to-end and track readiness through adoption
- Build enablement toolkits, objection-handling best practices, talk tracks, and FAQs
- Deliver product training to sales and client success
- Brief demand generation on campaign messaging and recommend case study angles
- Own the product reference program and lead analyst briefings
- Own GTM performance reporting, identify motion gaps, and provide recommendations and OKR input
- Report to the Director of Product Marketing, AI Dealmaking Solutions
Requirements
What you’ll need- 4+ years in B2B product marketing, solutions marketing, or a related GTM role in enterprise SaaS
- At least one product whose messaging and launch you owned end to end
- Financial services exposure, including familiarity with private capital or investment banking workflows, or ability to build domain fluency quickly
- Exceptional writing and storytelling skills
- Experience leading or co-leading launches across product, sales, marketing, and post-sales
- Ability to work with GTM performance data, pipeline, win/loss, usage, and adoption metrics
- Experience creating playbooks, battlecards, and objection handling adopted by sellers
- Client empathy and ability to incorporate customer and seller feedback
- Cross-functional collaboration across product, pricing, sales, and marketing
- Bachelor's degree required
Benefits
Comp & perks- Professional development opportunities
- Training and continuing education reimbursement
- Complimentary lunches
- Fully stocked kitchens
- Wellness programs
- Flexible time off programs
- Family-formation benefits
- Paid volunteer time off
- Donation matching program
- Variable compensation and equity may also be included