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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B product marketing with a focus on compliance solutions, including the ability to develop positioning frameworks and execute multi-product launches. Strong storytelling and writing skills are essential for effective communication with stakeholders and clients.
Highest-signal resume keywords
B2B Product MarketingRisk And Compliance Domain ExpertiseMulti-Product Launch ManagementPositioning Framework DevelopmentGTM Performance Data Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Positioning FrameworksOutcome-Led Value PropositionsCompetitive Strategy DevelopmentReusable Launch FrameworksPlaybook CreationBattlecard DevelopmentUsage And Adoption Metrics AnalysisClient EngagementWin/Loss Feedback UtilizationPricing And Packaging Strategies
Soft Skills
Exceptional Writing SkillsStorytelling SkillsInfluencing Without AuthorityPeer MentoringCollaboration
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Enterprise SaaSProfessional ServicesFinancial ServicesGoverned AICompliance Technology
About the role
Key responsibilities & impact- Lead positioning and differentiation for Intapp’s compliance solutions
- Develop positioning frameworks, persona narratives, and outcome-led value propositions
- Build competitive strategies, differentiated win narratives, and proof points
- Collaborate with product teams on differentiation and advise sellers on competitive wins
- Own the governed AI narrative and equip sellers to address governance, auditability, and explainability
- Design and execute multi-motion go-to-market plans across a five-product line
- Contribute to pricing and packaging, including bundling, cross-selling, and usage-based AI credits
- Orchestrate multi-product launches across product, sales, marketing, and post-sales
- Develop reusable launch frameworks
- Build seller and client-success enablement curricula and resources
- Measure enablement effectiveness through usage, knowledge retention, and field feedback
- Drive thought leadership on firm risk and governed AI
- Own analyst relations and press narratives
- Build a client reference program
- Partner with marketing on content strategy
- Connect go-to-market activity to pipeline and revenue outcomes
- Identify motion leakage and recommend corrective action
- Contribute to peer mentoring and knowledge sharing
- Report to a Director of Product Marketing
Requirements
What you’ll need- 4+ years in B2B product marketing, solutions marketing, or a related GTM role in enterprise SaaS
- Independently owned positioning and launches for a product area
- Risk and compliance domain expertise in professional and financial services firms
- Ability to discuss risk and compliance with general counsels or chief operations officers
- Exceptional writing and storytelling skills
- Experience owning complex or multi-product launches across product, sales, marketing, and post-sales
- Experience building reusable launch frameworks
- Comfort working with GTM performance data, pipeline, win/loss, usage, and adoption metrics
- Experience creating playbooks, battlecards, and objection handling adopted by sellers
- Direct client engagement and use of win/loss feedback
- Ability to influence without authority across Product, Pricing, Sales, and Marketing
- Ability to operate independently in an early-stage, rapidly changing environment
- Bachelor's degree required
- Experience inside or selling to a law firm, or in risk and compliance technology, is a strong plus
Benefits
Comp & perks- Professional development opportunities
- Reimbursement for training and continuing education
- Complimentary lunches
- Fully stocked kitchens
- Comprehensive wellness programs
- Flexible time off programs
- Family-formation benefits
- Paid volunteer time off
- Donation matching program
- Variable compensation may be included
- Equity may be included
- Modern, open offices
- Flexible work environment