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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing strategies tailored for the EMEA region, with a strong focus on stakeholder engagement, project management, and performance analysis. Proficient in leveraging digital tools and data insights to drive marketing effectiveness and ROI.
Highest-signal resume keywords
B2B Marketing ExperienceProject Management SkillsStakeholder EngagementAnalytical MindsetDigital Marketing Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentCampaign ManagementMarket AnalysisSales Enablement ToolsPerformance MonitoringEvent PlanningBudget ManagementLocalization ManagementContent EnhancementCRM Data Analysis
Soft Skills
Excellent Communication SkillsFacilitation SkillsPresentation SkillsIntercultural CompetenceInfluencing Skills
Tools & Technologies
Microsoft OfficeCRM PlatformsCanvaAdobe Creative SuiteAI-Enabled Tools
Certifications & Qualifications
Bachelor’s Degree in MarketingMaster’s Degree in Marketing
Industry Keywords
EMEA MarketingB2B OrganizationsIntegrated MarketingStakeholder AlignmentTrade ShowsStrategic Marketing RoadmapsCommercial ObjectivesPerformance InsightsDigital MarketingWorkflow Automation
About the role
Key responsibilities & impact- Adapt global marketing strategies and projects into commercially focused EMEA activation plans
- Contribute to EMEA annual operating planning, strategic marketing roadmaps and regional initiatives
- Translate regional priorities into actionable marketing programmes
- Plan and coordinate integrated global product launches and campaigns across digital, offline and sales channels
- Manage localisation, stakeholder alignment, launch readiness, training, translation and post-launch follow-up
- Develop and maintain sales enablement tools, marketing materials and platforms
- Coordinate EMEA internal communications, website updates and content enhancements
- Plan and execute EMEA events, strategic fairs, trade shows and mill tour experiences
- Partner with Commercial, Product, Sales, Global Marketing, regional Marketing and Concept Design teams
- Build relationships with industry partners, customers, agencies and vendors
- Lead and support the EMEA Event & Awarehouse Coordinator
- Set objectives, provide feedback and manage performance and development plans
- Manage EMEA Awarehouse/Event budgets and focus on ROI
- Monitor marketing performance and KPIs using data-driven insights
- Conduct market, competition and competitor analysis across EMEA
- Support quarterly reporting and tracking against AOP targets
- Represent EMEA Marketing in global workstreams, product/design forums and strategic projects
Requirements
What you’ll need- More than 3 years of marketing experience
- Experience working within B2B organisations
- Bachelor’s or master’s degree in Marketing or equivalent
- Ability to connect brand and marketing thinking with commercial objectives
- Strong planning, prioritisation and project management skills across regions
- Proven ability to manage complex launches and campaigns across markets
- Ability to influence and engage stakeholders
- Excellent communication, facilitation and presentation skills
- Analytical mindset and ability to use reporting, CRM data, customer feedback and performance insights
- Digital and technology mindset, including openness to AI-enabled tools, workflow automation and design technology improvements
- Confident user of Microsoft Office, CRM platforms, and Canva
- Familiarity with Adobe Creative Suite is a plus
- Fluent English with excellent verbal and written communication skills
- High intercultural competence and ability to lead effectively in diverse, international environments
Benefits
Comp & perks- Some travel across EMEA and to production sites
- Opportunity to work with global and EMEA regional teams
- Leadership and professional development responsibilities
- Exposure to international, cross-cultural marketing environments