Director, Programmatic Marketing Enablement

International Justice Mission

. Establish and lead IJM’s programmatic marketing capability .

Posted 9/23/2026full-timeUnited StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social and behavior change communication, with a strong ability to design and execute integrated marketing strategies that drive measurable outcomes. Proven leadership in building programmatic marketing capabilities and fostering cross-functional collaboration in complex organizational settings.

Highest-signal resume keywords

Social And Behavior Change CommunicationIntegrated Campaign DesignAudience SegmentationLeadership In Programmatic MarketingCommunication Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Behavior-Change CommunicationMessage DevelopmentFormative ResearchCommunication StrategyNarrative Risk AssessmentMedia And Social-Listening ApproachesCampaign ExecutionStakeholder SafeguardingCross-Functional Practice DevelopmentAudience-Centered Communication

Soft Skills

Excellent Written CommunicationVerbal CommunicationPresentation SkillsJudgment In Multicultural ContextsTeam Development

Certifications & Qualifications

Bachelor’s DegreeMaster’s Degree Preferred

Industry Keywords

Public Affairs CommunicationAdvocacyInternational DevelopmentCommunity EngagementProgram StrategySafeguarding ComplianceChristian ValuesBehavioral Sciences

About the role

Key responsibilities & impact

Establish and lead IJM’s programmatic marketing capability
Define the strategy, scope, service model, standards, intake process, prioritization, staffing, and delivery model for programmatic marketing work
Partner with Global Program, advocacy, and field leaders to identify where strategic marketing can advance program-defined outcomes
Translate program outcomes into audience-centered communication strategies and measurement plans
Use research and local insight to understand audience motivations and barriers
Lead pilot campaigns from strategy through execution with Global Marketing capability experts
Develop integrated channel plans across mass, digital, community, interpersonal, and partner-led communication
Engage trusted messengers including journalists, faith leaders, and community leaders
Manage visibility and narrative risk and ensure public-facing communication follows program direction and sensitivity levels
Protect survivors and staff and ensure compliance with safeguarding, legal, security, consent, and brand requirements
Maintain review and approval pathways for factual accuracy, legal considerations, program strategy, calls to action, and safeguarding
Build partnerships across Global Marketing, Global Program, regional teams, and field offices
Define measurement frameworks, establish baselines, and use evidence to improve strategies, messaging, creative, channels, and partner selection
Establish the roadmap, priorities, investment, and team structure to scale the capability
Recruit and develop a high-performing team
Contribute to the Global Marketing Leadership Team
Participate in IJM’s community of spiritual formation

Requirements

What you’ll need

Bachelor’s degree in research/behavioral sciences/market research, communications, international development, public affairs, marketing, or a related field; master’s degree preferred
At least nine years of relevant experience in social and behavior change communication, advocacy or public-affairs communication, development communication, or a related discipline, including at least four years in a leadership role
Demonstrated success designing and delivering behavior-change or influence communication that contributed to measurable, documented results
Experience working in or alongside international, multicultural, and field-based program contexts, with strong judgment regarding safeguarding all relevant stakeholders
Demonstrated ability to build a new capability, operating model, or cross-functional practice in a complex organization
Deep expertise in social and behavior change communication and strong working knowledge of advocacy or public-affairs communication
Expertise in formative research, audience segmentation, behavioral and social-norms approaches, message development, integrated campaign design, and communication measurement
Ability to translate complex program objectives into focused audience and communication strategies and to guide high-quality creative execution
Experience with media and social-listening approaches, narrative risk assessment, and rapid communication response
Excellent written, verbal, and presentation skills
Current authorization to work in the United States; visa sponsorship is not available
Mature Christian faith as defined by the Apostles’ Creed
Commitment to IJM’s Core Values: Christian, Professional and Bridge-Building
Ability to complete background check, police clearance, and reference checks

Benefits

Comp & perks

Comprehensive Medical/Dental/Vision benefits
Monthly commuter and parking benefits in the DC metro area
Retirement benefit options
Paid leave starting at 23 days
12 holidays (plus early release the day prior)
Daily, quarterly, and annual community spiritual formation
Robust staff care resources