Marketing Specialist, Health Systems

Intuitive Health

. Develop, plan, and execute comprehensive media strategies with the advertising agency to drive patient volume and market share .

Posted 9/23/2026full-timeRemote • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing media strategies to enhance patient volume and market share, with a strong focus on digital marketing channels and data-driven decision-making. Proven ability to manage creative assets and deliver impactful marketing campaigns within the healthcare sector.

Highest-signal resume keywords

Digital Marketing StrategySEO and SEM KnowledgeData-Driven Decision MakingProject ManagementHealthcare Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media Strategy DevelopmentCampaign ManagementMarketing Scorecard DevelopmentROI and KPI TrackingCustomer Journey Production

Soft Skills

Independent OperationConfident CommunicationAmbassadorial Skills

Industry Keywords

Healthcare AdministrationAdvertising Agency ExperienceDirect Response MarketingSocial Media MarketingCustomer Experience Enhancement

About the role

Key responsibilities & impact

Develop, plan, and execute comprehensive media strategies with the advertising agency to drive patient volume and market share
Oversee day-to-day execution of media plans across SEM, social media, and direct response marketing channels
Lead production of customer journey photo and video shoots
Manage creative assets and ensure materials remain authentic to health system brands
Develop and maintain marketing scorecards tracking ROI and KPI goals
Provide campaign summaries and data-driven insights to leadership
Ensure marketing tactics align with the company vision to simplify healthcare access and elevate customer experience
Serve as a key contact for the advertising agency and an extension of partner health system marketing teams
Report directly to the VP of Growth & Health System Marketing

Requirements

What you’ll need

Bachelor’s degree in business, marketing, healthcare administration, or related field
3-4 years of professional marketing experience, specifically within an ad agency and/or healthcare system
Foundational knowledge of digital marketing channels, including SEO and SEM
Experience using data to inform decision-making
Proven ability to manage multiple projects simultaneously and deliver results on time and within budget
Proven ability to operate independently and navigate executive-level environments
Ability to serve as a confident ambassador for the marketing team
Ability to translate complex data into compelling, high-stakes business cases
Ability to travel up to 20-30% to various US markets and the Corporate Service Center in Plano, TX

Benefits

Comp & perks

Employees can work remotely
Equal employment opportunities and protection against discrimination and harassment
Travel opportunities to various US markets and the Corporate Service Center in Plano, TX