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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing commercialization strategies for MedTech products, leveraging strong analytical and communication skills to influence cross-functional teams and shape market entry. Proven ability to build relationships with KOLs and stakeholders while navigating complex clinical and economic landscapes.
Highest-signal resume keywords
10 Years Experience In MedTech SalesLeadership Experience In Cross-Functional TeamsGo-To-Market Strategy DevelopmentKOL Relationship BuildingStrategic Clinical And Reimbursement Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market DevelopmentCommercialization StrategyProduct-Market Fit RefinementMarket Access StrategySalesforce Structure DesignPricing StrategyTerritory DesignSales Incentive FrameworksClinical Pathways FamiliarityPayer Fluency
Soft Skills
Analytical SkillsCommunication SkillsExecutive Presentation SkillsInfluencing Without AuthorityTrend Identification
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
MedTechGI ExperienceEarly Product DevelopmentMarket ShapingPre-Launch CommercializationSurgical ProceduresEndoscopic ProceduresGlobal TravelU.S. Export-Control LicensingTechnology Control Plan
About the role
Key responsibilities & impact- Serve as market-facing commercial lead throughout the upstream development cycle
- Bring commercial guidance to inform strategy and optimize launch success
- Refine product-market fit using market insight
- Generate market, customer, and clinical insights and translate them into product and commercial recommendations
- Partner with engineering, product, clinical, and corporate strategy teams on go-to-market strategy from development through early commercialization
- Serve as the commercial anchor in cross-functional forums and influence product roadmap and prioritization
- Identify and engage KOLs, society leadership, and key stakeholders to shape market entry and build pre-market advocacy
- Support clinical and economic evidence-building for market access, value articulation, and regulatory/reimbursement strategy
- Leverage existing commercial expertise to accelerate adoption in new domains
- Develop market-creation strategies to change referral pathways, clinical beliefs, and behaviors
- Create market-entry strategies for new clinical spaces and develop playbooks where no established commercial model exists
- Synthesize complex inputs into strategic recommendations for senior leadership
- Develop commercialization strategy for new indications, including salesforce structure, go-to-market model, pricing, territory design, and sales incentive frameworks
- Work directly with physicians, hospital executives, payers, and societies to identify unmet needs and shape clinical and commercial strategy
Requirements
What you’ll need- 10 years of experience in Sales, Marketing, Strategy, or Market Development in MedTech
- Prior leadership experience, including direct or matrixed leadership
- Demonstrated success operating in early-stage, ambiguous, or emerging market environments
- Capacity to rapidly upskill in clinical and technical knowledge
- Experience building and executing go-to-market or market creation strategy
- Ability to influence cross-functional teams without formal authority
- Experience building and leveraging KOL, society, and executive-level relationships
- Strong analytical, communication, and executive presentation skills
- Ability to identify trends, distill themes, and translate customer preferences into strategic priorities
- Familiarity with clinical pathways, hospital economics, capital strategy, and enterprise decision-making
- Bachelor’s degree required
- Global travel required
- GI experience
- Exposure to early product development, market shaping, or pre-launch commercialization with engineers
- Experience with surgical and/or endoscopic procedures preferred
- Strategic clinical and reimbursement experience; payer fluency
- Global or international experience
- Current proof of vaccination against certain diseases may be required
- Candidates may be subject to U.S. export-control licensing or Technology Control Plan requirements
Benefits
Comp & perks- Remote work; employees come onsite when requested by the leader
- Base pay, incentives, benefits, and equity
- Reasonable accommodations for qualified individuals with disabilities
- Equal employment opportunities and protection from discrimination and harassment
- Potential vaccination-related support or requirements depending on the role
- Consideration under fair chance laws for qualified applicants with arrest and conviction records