Senior Marketing Manager, Outreach

Intuitive

. Develop and execute annual regional market development plans aligned with commercial priorities and measurable procedure-growth objectives .

Posted 10/23/2026full-timeRemote • Sunnyvale • California • United StatesSenior💰 $169,600 - $271,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing regional market development strategies, building relationships with healthcare providers, and leveraging market insights to drive commercial success. Proficient in digital marketing, customer engagement, and collaboration across cross-functional teams.

Highest-signal resume keywords

Healthcare MarketingProvider OutreachMarket Data AnalysisDigital MarketingRegional Growth Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market DevelopmentCustomer ActivationReferral DevelopmentHealthcare Business DevelopmentStrategic PlanningKPI MonitoringVoice of Customer InsightsEducational Event PlanningSocial Media OptimizationWebsite Optimization

Soft Skills

Relationship BuildingCollaborationCommunicationCustomer-Focused MindsetInnovation

Certifications & Qualifications

Bachelor's Degree in MarketingMaster's Degree Preferred

Industry Keywords

Integrated Delivery NetworksHealthcare ExecutivesCommercial HealthcarePharmaceutical SalesMedical Device SalesHospital Business DevelopmentHealthcare Provider EngagementComplex Health SystemsCustomer Engagement InitiativesMarket Trends

About the role

Key responsibilities & impact

Develop and execute annual regional market development plans aligned with commercial priorities and measurable procedure-growth objectives
Serve as the field-based marketing partner for an assigned region across priority health systems and hospitals
Partner with Sales leadership to analyze market opportunities, prioritize hospitals and surgeons, and develop localized adoption strategies
Translate national marketing strategies into localized execution plans
Build relationships with surgeons, referring providers, physician outreach teams, hospital marketing leaders, service line administrators, and executives
Lead patient and referring-provider education, physician locator activation, surgeon outcome profiles, customer marketing programs, and regional awareness campaigns
Maintain a strong field presence through regular customer and stakeholder engagement
Develop customer success stories, marketing assets, digital resources, websites, social media, and referral-awareness initiatives
Monitor customer activation milestones, referral-event performance, KPIs, and commercial impact
Synthesize Voice of Customer insights, market trends, competitive intelligence, and commercial feedback
Continuously optimize regional market development strategies
Champion Intuitive's culture, values, collaboration, innovation, accountability, and customer-first mindset

Requirements

What you’ll need

Bachelor's degree in Marketing, Healthcare Administration, Business, or related field required
Master's degree preferred
8+ years of provider outreach, physician relations, healthcare marketing, pharmaceutical sales, medical device sales, hospital business development, or related commercial healthcare experience
Demonstrated success building relationships with hospitals, physicians, and healthcare executives
Experience developing and executing regional growth strategies
Experience partnering cross-functionally with Sales, Marketing, and Clinical teams
Strong understanding of healthcare provider engagement and referral development
Ability to analyze market data and translate insights into actionable strategies
Experience supporting physician outreach, hospital marketing, or healthcare business development initiatives
Experience working with integrated delivery networks (IDNs) and complex health systems
Knowledge of digital marketing, customer activation strategies, social media, and website optimization
Experience planning and executing educational events and customer engagement initiatives
Must reside within the assigned geographic region
Ability to travel approximately 75% throughout the assigned region
Willingness to work collaboratively across Sales, Marketing, and Commercial organizations
May require current proof of vaccination against certain diseases, including COVID-19
Candidates may be subject to U.S. export-control licensing or Technology Control Plan requirements

Benefits

Comp & perks

Remote work; employees come onsite when requested by the leader
Incentives
Benefits
Equity
Reasonable accommodations for qualified individuals with disabilities
Equal employment opportunity protections
Potential vaccination-related accommodations/details depending on role