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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing regional marketing strategies within the healthcare sector, focusing on provider engagement and customer activation. Proven ability to build relationships with healthcare stakeholders and analyze market data to drive growth and adoption of medical technologies.
Highest-signal resume keywords
Healthcare MarketingProvider OutreachMarket Development StrategiesCustomer Engagement InitiativesDigital Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisRegional Growth StrategiesHealthcare Business DevelopmentReferral DevelopmentCustomer Activation StrategiesEducational Event PlanningSocial Media OptimizationWebsite OptimizationData SynthesisCommercial Impact Monitoring
Soft Skills
Relationship BuildingCollaborationCommunicationLeadershipCustomer-First Mindset
Certifications & Qualifications
Bachelor's Degree in MarketingMaster's Degree Preferred
Industry Keywords
HealthcareMedical Device SalesIntegrated Delivery NetworksComplex Health SystemsPharmaceutical Sales
About the role
Key responsibilities & impact- Serve as the dedicated field-based marketing leader for an assigned region
- Develop and execute annual regional market development plans aligned with commercial priorities and measurable procedure-growth objectives
- Partner with Sales leadership to analyze market opportunities, prioritize hospitals and surgeons, and develop localized adoption strategies
- Translate national marketing strategies into localized execution plans
- Build relationships with surgeons, referring providers, physician outreach teams, hospital marketing leaders, service line administrators, and executive stakeholders
- Lead patient and referring-provider education, physician locator activation, surgeon outcome profiles, customer marketing programs, and regional awareness campaigns
- Maintain regular field engagement with customers and key stakeholders
- Develop customer success stories and marketing assets showcasing clinical excellence
- Activate localized campaigns, digital resources, websites, social media, and referral-awareness initiatives
- Monitor customer activation milestones, referral engagement, KPIs, and commercial impact
- Synthesize Voice of Customer insights, market trends, and commercial feedback to optimize strategies
- Serve as an ambassador for Intuitive's culture, values, collaboration, innovation, accountability, and customer-first mindset
- Accelerate da Vinci procedure growth and adoption of robotic-assisted surgery within the assigned region
Requirements
What you’ll need- Bachelor's degree in Marketing, Healthcare Administration, Business, or related field required
- Master's degree preferred
- 8+ years of provider outreach, physician relations, healthcare marketing, pharmaceutical sales, medical device sales, hospital business development, or related commercial healthcare experience
- Demonstrated success building relationships with hospitals, physicians, and healthcare executives
- Experience developing and executing regional growth strategies
- Experience partnering cross-functionally with Sales, Marketing, and Clinical teams
- Strong understanding of healthcare provider engagement and referral development
- Ability to analyze market data and translate insights into actionable strategies
- Experience supporting physician outreach, hospital marketing, or healthcare business development initiatives
- Experience working with integrated delivery networks (IDNs) and complex health systems
- Knowledge of digital marketing, customer activation strategies, social media, and website optimization
- Experience planning and executing educational events and customer engagement initiatives
- Must reside within the assigned geographic region
- Ability to travel approximately 75% throughout the assigned region
- Willingness to work collaboratively across Sales, Marketing, and Commercial organizations
- May be subject to current proof of vaccination against certain diseases, including COVID-19
- Some roles may be subject to U.S. export-control requirements
Benefits
Comp & perks- Remote work; employees will come onsite when requested by the leader
- Incentives
- Benefits
- Equity
- Reasonable accommodations for qualified individuals with disabilities
- Equal employment opportunity protections
