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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in healthcare marketing and sales, with a focus on developing and executing strategic initiatives that drive adoption of medical devices. Proven ability to build relationships with key opinion leaders and healthcare executives while leveraging market insights to inform decision-making.
Highest-signal resume keywords
10+ Years Marketing ExperienceKOL DevelopmentCross-Functional LeadershipExecutive-Level Presentation SkillsHealthcare Marketing Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisStrategic PlanningCampaign TrackingBudget ManagementData SynthesisROI MeasurementPatient Education ProgramsDigital MarketingTactical Plan ExecutionHealthcare Trends Analysis
Soft Skills
Creative Problem-SolvingInfluencing SkillsAttention to DetailAgilityCommunication Skills
Tools & Technologies
Marketing Automation ToolsCRM SystemsDigital PlatformsWebsite Development ToolsPresentation Software
Certifications & Qualifications
Bachelor’s DegreeMBA Preferred
Industry Keywords
Healthcare MarketingTherapeutic Medical DevicesMinimally Invasive CareVoice of CustomerSales SupportExecutive LeadershipHealthcare ExecutivesSociety LeadersPatient OutreachMarket Segmentation
About the role
Key responsibilities & impact- Develop and implement US hospital marketing initiatives driving adoption of da Vinci Surgery
- Develop programs, materials, and resources supporting hospital executives, marketing teams, patients, and referring physicians
- Establish relationships with healthcare executives, society leaders, Key Opinion Leaders, and internal stakeholders
- Drive targeted marketing plans supporting hospital and health system growth initiatives
- Collaborate with commercial leadership and engage key customers
- Provide patient and physician outreach resources
- Assist in national KOL development
- Provide consultative support to customer marketing and physician outreach teams
- Build and execute comprehensive marketing and tactical plans for patient and referring physician education
- Synthesize voice-of-customer insights to identify challenges, barriers, and opportunities
- Develop qualitative and quantitative data and experiences to segment markets, understand healthcare trends, test solutions, and prioritize opportunities
- Design strategies, value messaging, collateral, tactics, and programs with demonstrated ROI
- Analyze market trends, competition, and competitive differentiation
- Contribute to budgets, resource allocation, and financial planning
- Work with KOLs to understand da Vinci Surgical System utilization and communicate its value proposition
- Build KOLs by market segment and relationships with society leaders
- Support sales activities, digital and website development, campaign tracking, and recommendations
- Lead cross-functional teams delivering marketing projects and programs
- Present to senior and executive Intuitive leadership
- Leverage healthcare value propositions, approved claims, customer feedback, and sales input to support growth of minimally invasive care
Requirements
What you’ll need- 10+ years of marketing and/or sales experience in healthcare and/or a therapeutic medical device company preferred
- Bachelor’s degree or equivalent required
- MBA preferred
- Minimum 2-year commitment to the role required
- Ability to work effectively with Marketing and Sales leadership at Director, VP, and Senior Executive levels
- Cross-functional leadership skills required
- Excellent executive-level presentation skills
- Demonstrated track record of KOL development
- Creative problem-solving and ability to communicate actionable direction across organizational levels
- Ability to influence non-direct reports to achieve goals
- Proven agility and ability to overcome roadblocks
- Proven ability to project manage multiple initiatives simultaneously
- Attention to detail and quality of work
- Ability to travel up to 50%
- Current proof of vaccination against certain diseases, including COVID-19, may be required
- Prospective employees may be subject to U.S. export controls, export licensing, and/or a Technology Control Plan
Benefits
Comp & perks- Remote work arrangement; employees come onsite when requested by the leader
- Base pay, incentives, benefits, and equity
- Reasonable accommodations for qualified individuals with disabilities
- Equal employment opportunities and protection from discrimination and harassment
- Fair chance consideration for applicants with arrest and conviction records