Inbound and CRM Analyst

Invenzi

. Plan and execute Inbound Marketing and Content Marketing strategies .

Posted 10/6/2026contractSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Inbound Marketing and Content Marketing strategies, with a strong focus on SEO, marketing automation, and performance metrics analysis. Proficient in creating and optimizing content across various platforms while leveraging data-driven insights to enhance campaign effectiveness.

Highest-signal resume keywords

Inbound MarketingContent MarketingSEO StrategyMarketing AutomationData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOContent CreationKeyword ResearchA/B TestingLead ScoringPerformance MetricsDashboard CreationHTMLCSSCRM

Soft Skills

Excellent Written CommunicationAnalytical MindsetOrganizationProactivityCollaboration

Tools & Technologies

Google AnalyticsGoogle Search ConsoleSemrushRD StationHubSpotPipedriveGoogle Tag Manager

Industry Keywords

B2B MarketingGrowth MarketingSaaSMarketing MetricsCommunication Workflows

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Plan and execute Inbound Marketing and Content Marketing strategies
Create and optimize content for blogs, websites, landing pages, downloadable resources, and email marketing
Develop SEO strategies, conduct keyword research, and optimize content
Create and manage communication workflows and marketing automations
Segment and nurture leads based on their profile, behavior, and stage in the funnel
Support the definition of Lead Scoring, MQL, and SQL criteria
Monitor the integration between Marketing tools and the Sales CRM
Track traffic, conversion, lead, MQL, SQL, opportunity, and campaign performance metrics
Create reports and dashboards to monitor results
Identify improvement opportunities and conduct A/B tests on campaigns, landing pages, CTAs, and emails
Work closely with Marketing, Sales, Product, Pre-Sales, and other teams
Use AI tools to optimize processes, create content, and analyze data
Keep up with trends in Inbound, Growth, SEO, CRM, and B2B Marketing

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, Journalism, Business Administration, or a related field
Experience with Inbound Marketing, Content Marketing, CRM, or Growth Marketing
Experience with marketing automation and the creation of communication workflows
Knowledge of SEO and web content production
Knowledge of Marketing metrics and performance indicators
Analytical, strategic, and results-oriented mindset
Excellent written communication skills and the ability to turn complex topics into clear, relevant content
Organization, autonomy, proactivity, and a strong sense of ownership
Ability to work collaboratively with the Sales team
Intermediate English or Spanish is a plus
Experience in technology, SaaS, or B2B companies is a plus
Experience with RD Station, HubSpot, Pipedrive, or similar tools is a plus
Knowledge of Google Analytics, Google Search Console, Semrush, or SEO tools is a plus
Experience creating dashboards and analyzing data is a plus
Basic HTML/CSS knowledge is a plus
Experience with CRO and A/B testing is a plus
Knowledge of paid media and Google Tag Manager is a plus

Benefits

Comp & perks

Health insurance
Wellhub membership
Career development plan