Director, Marketing Strategy – Analytics

InvoiceCloud, Inc.

. Build financial and marketing models from scratch, including budget allocation, funnel and pipeline, ROI, forecasting, and scenario planning, and turn them into actionable leadership decisions .

Posted 10/28/2026full-timeBoston • Massachusetts • United StatesLead💰 $200,000 - $235,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building financial and marketing models, utilizing AI for operational improvements, and influencing cross-functional teams to drive strategic decisions. Proven ability to communicate complex analyses effectively to senior leadership while managing ambiguous problems.

Highest-signal resume keywords

Financial ModelingMarketing ModelingAI ImplementationExecutive CommunicationCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Financial AnalysisMarketing AnalyticsModel BuildingROI ForecastingScenario PlanningData AnalysisProblem StructuringMetrics DevelopmentBudget AllocationUnit Economics

Soft Skills

InfluencingPersuasive CommunicationFeedback SeekingCollaborationIndependent Problem Solving

Tools & Technologies

BI ToolsSQLSpreadsheetsMarketing ToolsData Flows

Certifications & Qualifications

MBA

Industry Keywords

B2B SaaSFintechGrowth StrategyMarketing OperationsRevenue Drivers

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Build financial and marketing models from scratch, including budget allocation, funnel and pipeline, ROI, forecasting, and scenario planning, and turn them into actionable leadership decisions
Build models and scorecards to measure whether AI improves speed, cost, quality, and growth
Run marketing leadership planning cycles, QBRs, priorities, metrics reviews, and follow-through
Partner with the CMO and marketing leaders on investment, development, and measurement decisions
Scope and direct marketing team work by defining priorities, owners, and success metrics
Align cross-functional peers and senior leaders through influence
Partner with Corporate Marketing, Customer Marketing, Demand Generation, and Product Marketing to identify and adopt AI improvements
Shape new marketing ways of working, including planning, handoffs, reviews, and delivery
Define what should be automated versus kept human while maintaining quality standards
Structure ambiguous problems and collaborate with Sales, Finance, Product, and RevOps
Lead a review of marketing tools and data flows and recommend what to keep, replace, consolidate, or build
Provide the CMO with insights, challenge assumptions, surface trade-offs, and prepare executive and board materials

Requirements

What you’ll need

10+ years of progressively responsible experience in strategy, FP&A, consulting, marketing ops/analytics, or growth; an MBA or equivalent experience is a plus
Demonstrated understanding of revenue drivers, unit economics, go-to-market, and how marketing drives growth
Hands-on experience using AI to do real work, such as building models, automating workflows, or scoping AI-enabled systems, and the ability to determine when AI is, and isn't, the right tool
Proficiency building financial and marketing models in spreadsheets, with experience in financial modeling, marketing modeling, or both, and the ability to go from a blank sheet to a workable, defensible model without existing infrastructure
A record of structuring ambiguous problems and solving them independently or in collaboration
Experience presenting analysis and recommendations to executives and senior leaders and influencing decisions
Ability to communicate complex analysis clearly and persuasively in writing
Track record of seeking feedback and building new skills
Experience evaluating tools, processes, and ways of working with a systems and operations lens is a plus
B2B SaaS or fintech experience is a plus
Experience with BI tools or SQL is a plus

Benefits

Comp & perks

Medical, dental, vision, life & disability insurance
401(k) plan with company match
Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
Mental health resources
Paid parental leave & backup care
Tuition reimbursement
Employee Resource Groups (ERGs)