CRM Manager

IPG

. Own the CRM strategy and governance, including defining the roadmap and prioritizing enhancements aligned with business objectives .

Posted 10/10/2026full-timeSarasota • Florida • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy and governance, with a strong focus on data integrity, user training, and continuous improvement initiatives. Proficient in leveraging CRM platforms and reporting tools to drive business objectives and enhance cross-functional collaboration.

Highest-signal resume keywords

CRM Strategy OwnershipData Governance StandardsMicrosoft Dynamics ProficiencyPower BI Reporting SkillsAnalytical Decision-Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM StrategyData ValidationReporting and DashboardsBusiness Case DevelopmentSystem Improvement Optimization

Soft Skills

Excellent CommunicationFacilitation SkillsOrganizational SkillsTime ManagementAccountability

Tools & Technologies

Microsoft DynamicsPower BI

Industry Keywords

Cross-Functional AdoptionContinuous ImprovementCompliance MonitoringUser EnablementSales Team Engagement

About the role

Key responsibilities & impact

Own the CRM strategy and governance, including defining the roadmap and prioritizing enhancements aligned with business objectives
Serve as CRM product owner, directing workflows, integrations, and enhancements
Validate business requirements and lead business cases and budget justifications for system improvements
Hold IT and vendor partners accountable for timely, accurate delivery
Establish and enforce data governance standards, including deduplication, validation processes, and compliance monitoring
Design and deliver CRM training programs for onboarding and ongoing user enablement
Create and maintain reporting and dashboards for leadership and sales teams
Deprecate reporting that no longer meets business needs
Monitor sales-team CRM usage and data integrity, escalate engagement or compliance gaps, and guide process improvement
Lead continuous improvement initiatives by assessing system usage, training effectiveness, and evolving business needs
Research and evaluate CRM platform enhancements and industry best practices
Perform related tasks as requested by the supervisor

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, or related field (or equivalent experience)
3+ years of CRM strategy, governance, and optimization, including cross-functional adoption initiatives
Strong analytical and decision-making skills with the ability to translate data into strategic recommendations
Proficiency in CRM platforms (Microsoft Dynamics preferred), and reporting tools (Power BI preferred)
Excellent communication and facilitation skills to influence and drive change across teams
Exceptional organizational and time management skills with a focus on accountability and continuous improvement