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IPIRANGA

Digital Business Development Specialist

IPIRANGA

. Lead the implementation, expansion, and monetization of a digital ecosystem for fuel stations .

Posted 10/7/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in leading digital product development and channel expansion, with a strong focus on monetization strategies and data management. Proficient in managing vendor relationships and integrating loyalty programs within digital ecosystems.

Highest-signal resume keywords
Digital Product DevelopmentBusiness DevelopmentData GovernanceLoyalty Program ManagementAI and Business Intelligence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Digital Ecosystem ImplementationGo-To-Market StrategyProgram ScalabilityMedia SalesPricing StrategyKPI MonitoringRFP ManagementVendor ProcurementAnalyticsIoT Knowledge
Soft Skills
ProactivityIndirect LeadershipNegotiation SkillsChallenging Mindset
Tools & Technologies
CRM IntegrationBusiness Intelligence ToolsAI Models
Industry Keywords
Fuel StationsRetail MediaCommercial ExpansionCustomer Journeys

Tech Stack

Tools & technologies
IoT

About the role

Key responsibilities & impact
  • Lead the implementation, expansion, and monetization of a digital ecosystem for fuel stations
  • Develop the roadmap, governance model, go-to-market strategy, and program scalability
  • Manage the ecosystem, RFPs, vendor procurement, and strategic partners
  • Lead monetization and retail media initiatives, including media sales, pricing, and profitability of digital assets
  • Manage data, AI, and business intelligence, including data governance, analytics, and AI models
  • Integrate the loyalty program and CRM with digital customer journeys
  • Manage support for fuel station operators, including adoption, onboarding, relationship management, and issue resolution
  • Monitor operations and performance through KPIs, SLAs, implementation tracking, and executive reporting

Requirements

What you’ll need
  • Experience in digital product and channel development, loyalty programs, and commercial expansion
  • Knowledge of IoT, AI, and retail media is a plus
  • A challenging mindset, proactivity, indirect leadership, and negotiation skills
  • Business Development
  • Product Development
  • Degree in Business Administration, Engineering, Technology, Marketing, Economics, or a related field
  • English is a plus but not required

Benefits

Comp & perks
  • Flexible working hours
  • Support for children with disabilities
  • Variable Compensation Program
  • Private pension plan
  • Tenure-based bonus
  • Online therapy and nutritional counseling
  • Newborn benefit package
  • Corporate university
  • Eyeglasses and contact lens reimbursement
  • Medication assistance
  • Vaccination assistance
  • Gympass
  • Meal/food allowance (VR/VA)
  • Transportation allowance (VT)
  • Health and dental insurance
  • Life insurance