Customer Growth Marketing Manager

Iptor

. Build and run targeted campaigns for upgrades, cross-sell, upsell and strategic product adoption .

Posted 11/9/2026full-timeRemote • Portugal, Spain, United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing, focusing on campaign execution, customer segmentation, and product marketing strategies. Proficient in leveraging CRM and marketing automation tools to drive measurable commercial outcomes and enhance customer engagement.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceProduct Marketing CapabilityCampaign MeasurementCRM LiteracyAI-Native Approach

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionCustomer SegmentationGTM PlanningSales EnablementSaaS MetricsPipedrive AdministrationMarketing AutomationPipeline Contribution MeasurementContent CreationCommercial Judgement

Soft Skills

Strong Written CommunicationHigh Personal AgencySound Commercial Judgement

Tools & Technologies

CRM ToolsMarketing Automation ToolsAI ToolsDigital Marketing PlatformsLinkedIn

Industry Keywords

Customer GrowthRevenue MarketingProduct MarketingAccount ManagementCustomer Success

About the role

Key responsibilities & impact

Build and run targeted campaigns for upgrades, cross-sell, upsell and strategic product adoption
Use customer segmentation and account insight to prioritise opportunities and create qualified pipeline
Measure campaign conversion, pipeline contribution and return on investment
Work with Product to translate priority initiatives into clear propositions, messaging and practical GTM plans
Create launch, campaign and sales-enablement assets for Account Management and Pre-Sales
Ensure customer-facing content clearly distinguishes available capability from future roadmap
Feed customer response, objections and commercial outcomes back into Product
Run adoption, renewal-support and win-back programmes with Account Management
Develop customer references, case studies, reviews and proof points aligned to commercial priorities
Deliver selected webinars, roundtables, advisory boards and customer events with clear objectives and follow-up
Manage customer-facing digital and LinkedIn activity linked to campaigns, GTM and target-account engagement
Use CRM and marketing tools to build segments, execute campaigns, maintain data quality and report attribution
Use AI, automation and agentic workflows to accelerate research, content, lead generation, reporting and repeatable marketing processes
Apply strong editorial and commercial judgement to customer-facing output
Work directly with Product, Account Management, Customer Success and Finance to drive measurable commercial outcomes

Requirements

What you’ll need

Hands-on B2B SaaS or enterprise-software marketing experience, ideally across customer growth, revenue marketing or Product Marketing
Evidence of personally building and executing campaigns that generated qualified pipeline or expansion revenue
Strong Product Marketing capability across positioning, propositions, GTM planning and sales enablement
Practical experience with customer segmentation, CRM, campaign measurement and SaaS metrics including ARR, pipeline and retention
Strong CRM and marketing-automation literacy
Hands-on Pipedrive administration is highly desirable
AI-native approach, with the ability to design and use agents, automations and workflows
High personal agency, sound commercial judgement and the ability to progress work without task-level direction
Strong written communication, quality judgement and confidence working across Product, Account Management and Customer Success

Benefits

Comp & perks

Professional development and career growth opportunities
Comprehensive training and development programs
Inclusive and supportive workplace culture
Attractive salary package
Bonuses
Generous vacation days