Iptor

Growth Marketing

• Own Iptor’s installed-base growth strategy, segmentation and opportunity prioritisation
• Build targeted upgrade, upsell, cross-sell and Account-Based Marketing programmes
• Generate measurable marketing-sourced and marketing-influenced expansion pipeline
• Translate product strategy into propositions, target segments and go-to-market plans
• Lead positioning, messaging, launch support, sales enablement and adoption campaigns
• Ensure customer-facing claims distinguish available capability from future roadmap
• Feed customer response, objections and commercial outcomes back into Product
• Develop lifecycle programmes supporting onboarding, adoption, renewal preparation and win-back
• Build advocacy through references, case studies, reviews, advisory boards and user groups
• Plan webinars, roundtables and selected external events with clear commercial objectives
• Own customer-facing digital and social strategy, including LinkedIn and target-account engagement
• Maintain a content calendar aligned to go-to-market, campaigns and advocacy
• Provide Account Management and Pre-Sales with propositions, proof points, playbooks and campaign context
• Use CRM and marketing technology to support segmentation, campaign execution and attribution
• Measure pipeline, ARR contribution, adoption, retention support and programme ROI
• Provide clear customer and commercial insight to leadership
• Work cross-functionally with Product, Account Management, Customer Success and Finance

Explore Director of Customer Growth Marketing at Iptor. Review requirements and application details.

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Director of Customer Growth Marketing