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Iptor

Director of Customer Growth Marketing

Iptor

. Own Iptor’s installed-base growth strategy, segmentation and opportunity prioritisation .

Posted 10/26/2026full-timeRemote • Portugal, Spain, United KingdomLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong capabilities in Product Marketing, including positioning, go-to-market planning, and sales enablement, while effectively generating measurable commercial outcomes through customer growth strategies and lifecycle marketing initiatives.

Highest-signal resume keywords
Product Marketing CapabilityCustomer SegmentationAccount-Based Marketing (ABM)CRM and Marketing Automation LiteracyCommercial Analytics

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
B2B SaaS ExperiencePipeline GenerationExpansion ARRSaaS Metrics KnowledgeLifecycle MarketingDigital/Social StrategyCustomer AdvocacyCommercially Focused EventsAI-Native ExecutionQuality Judgement
Soft Skills
High Personal AgencyCommercial JudgementCross-Functional LeadershipExecutive Communication Skills
Tools & Technologies
CRMMarketing TechnologyPipedriveCampaign Execution Tools
Industry Keywords
Customer GrowthRevenue MarketingGo-To-Market PlansCustomer SuccessRetention Support

About the role

Key responsibilities & impact
  • Own Iptor’s installed-base growth strategy, segmentation and opportunity prioritisation
  • Build targeted upgrade, upsell, cross-sell and Account-Based Marketing programmes
  • Generate measurable marketing-sourced and marketing-influenced expansion pipeline
  • Translate product strategy into propositions, target segments and go-to-market plans
  • Lead positioning, messaging, launch support, sales enablement and adoption campaigns
  • Ensure customer-facing claims distinguish available capability from future roadmap
  • Feed customer response, objections and commercial outcomes back into Product
  • Develop lifecycle programmes supporting onboarding, adoption, renewal preparation and win-back
  • Build advocacy through references, case studies, reviews, advisory boards and user groups
  • Plan webinars, roundtables and selected external events with clear commercial objectives
  • Own customer-facing digital and social strategy, including LinkedIn and target-account engagement
  • Maintain a content calendar aligned to go-to-market, campaigns and advocacy
  • Provide Account Management and Pre-Sales with propositions, proof points, playbooks and campaign context
  • Use CRM and marketing technology to support segmentation, campaign execution and attribution
  • Measure pipeline, ARR contribution, adoption, retention support and programme ROI
  • Provide clear customer and commercial insight to leadership
  • Work cross-functionally with Product, Account Management, Customer Success and Finance

Requirements

What you’ll need
  • Senior B2B SaaS or enterprise software experience across customer growth, revenue marketing or lifecycle marketing
  • Strong Product Marketing capability across positioning, propositions, GTM planning and sales enablement
  • Evidence of generating pipeline, expansion ARR or other measurable commercial outcomes
  • Strong customer segmentation, commercial analytics and SaaS metrics knowledge, including ARR, NRR and retention
  • Experience across ABM, lifecycle, digital/social, customer advocacy and commercially focused events
  • Strong CRM and marketing automation literacy
  • Hands-on administration is desirable, with Pipedrive experience particularly valuable
  • AI-native approach to execution, including designing and using agents, automations and agentic workflows
  • High personal agency and commercial judgement
  • Strong editorial and quality judgement, including assessing and improving AI-generated output
  • Strong cross-functional leadership and executive communication skills

Benefits

Comp & perks
  • Professional development and career growth opportunities
  • Comprehensive training and development programs
  • Inclusive, supportive, collaborative and innovative culture
  • Attractive salary package
  • Bonuses
  • Generous vacation days