Director, Consumer Marketing – Strategy

iRhythm Technologies, Inc.

. Own and evolve the direct-to-consumer marketing strategy and multiyear roadmap across prioritized disease states, audiences and business initiatives .

Posted 11/3/2026full-timeRemote • United StatesLead💰 $162,000 - $211,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in consumer marketing strategy, omnichannel campaign execution, and stakeholder engagement within the healthcare sector. Proven ability to synthesize insights and develop actionable roadmaps that drive measurable business outcomes.

Highest-signal resume keywords

Consumer Marketing StrategyOmnichannel MarketingMarket Opportunity AssessmentStakeholder EngagementHealthcare Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer SegmentationValue Proposition DevelopmentStrategic PlanningDigital MeasurementCampaign Performance Evaluation

Soft Skills

Executive PresenceInfluencing Senior StakeholdersExceptional Communication

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Medical DevicesDiagnosticsDigital HealthPharmaceuticalsDisease Awareness

About the role

Key responsibilities & impact

Own and evolve the direct-to-consumer marketing strategy and multiyear roadmap across prioritized disease states, audiences and business initiatives
Define consumer segmentation, journeys, value propositions, messaging and channel roles
Lead annual and ongoing consumer marketing planning, including strategic tradeoffs, agency direction, resource needs and investment recommendations
Identify and assess consumer-driven market opportunities, unmet needs and potential growth pathways across the product portfolio
Develop strategic hypotheses, opportunity assessments and business cases integrating market dynamics, patient behavior, care pathways, competitive trends and commercial economics
Bring the consumer perspective into commercial planning, portfolio and go-to-market discussions
Help shape the longer-term enterprise consumer strategy and required organizational capabilities
Provide strategic leadership for compliant omnichannel campaigns
Direct integrated paid, owned and earned channel plans with internal teams and external agencies
Guide creative, content, testing and optimization
Ensure high-quality consumer and patient education experiences and assets across relevant touchpoints
Establish a consumer learning agenda using primary research, voice-of-customer work, behavioral data, market intelligence and program analytics
Communicate insights and recommendations to senior stakeholders
Define the strategic role of patient advocacy, community education and consumer ecosystem partnerships
Establish measurement frameworks spanning awareness, engagement, qualified actions, learning milestones and business goals
Evaluate channel and campaign performance and recommend resource reallocation
Guide cross-functional workstreams and external agency performance without formal direct reports
Ensure consumer programs comply with Medical, Legal and Regulatory requirements and established review processes
Act as a senior strategic connector across Marketing, Commercial Strategy, Digital, Sales, Market Access, Medical, Regulatory, Legal, Communications and external collaborators
Influence senior leadership through evidence-based recommendations and executive storytelling

Requirements

What you’ll need

Bachelor’s degree required
12+ years of progressive experience in consumer marketing, commercial strategy, growth strategy or related areas
Substantial healthcare experience in medical devices, diagnostics, digital health, pharmaceuticals or disease awareness
Demonstrated ownership of enterprise-relevant consumer marketing strategies, integrated programs and measurable business outcomes
Ability to develop market opportunity assessments, synthesize consumer and competitive insights, make investment tradeoffs and translate ambiguity into actionable strategic roadmaps
Deep expertise in omnichannel marketing, segmentation, customer journeys, consumer research, digital measurement and agency leadership
Experience with patient advocacy and cross-functional healthcare stakeholder engagement
Experience working within Medical, Legal and Regulatory review environments
Executive presence and exceptional written and verbal communication
Track record of influencing senior stakeholders and leading complex initiatives without formal authority
Comfort balancing strategic development with practical execution in a fast-moving, evolving business environment
Up to 20% domestic travel anticipated

Benefits

Comp & perks

Reasonable accommodations for qualified individuals with disabilities in job application procedures
Inclusive workforce and Equal Opportunity Employer