Director, Sales, DtC, Amazon

iRobot

. Lead iRobot’s Americas DTC business across iRobot.com, Shopify, TikTok, Amazon, and other digital commerce platforms .

Posted 10/5/2026full-timeRemote • Washington • United StatesSeniorLead💰 $137,000 - $196,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading DTC and e-commerce operations, with a strong focus on revenue growth, customer acquisition, and cross-functional team leadership. Proficient in utilizing data-driven insights to enhance digital commerce performance and customer experience.

Highest-signal resume keywords

DTC Business LeadershipE-Commerce Operations ManagementRevenue Growth OwnershipCross-Functional Team LeadershipAmazon Marketplace Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

E-CommerceDigital CommerceRevenue ManagementMarket Share AnalysisCustomer Growth StrategiesData AnalysisBusiness PlanningNegotiationPerformance MarketingDigital Merchandising

Soft Skills

LeadershipCommunicationAnalytical ThinkingNegotiation SkillsExecutive Presentation

Tools & Technologies

ShopifyAmazonCRM SystemsPerformance DashboardsDigital Advertising Platforms

Industry Keywords

Consumer ElectronicsSmart HomeConnected DevicesDTCSubscriptionsReplenishmentDurable Consumer GoodsRetail OperationsMarket InsightsCustomer Experience

About the role

Key responsibilities & impact

Lead iRobot’s Americas DTC business across iRobot.com, Shopify, TikTok, Amazon, and other digital commerce platforms
Own annual and quarterly revenue, GMV, profitability, market share, customer growth, and channel performance objectives
Develop and execute commercial, promotional, seasonal, peak-period, and new product launch plans
Lead Amazon customer planning, negotiations, retail and advertising relationships, Prime events, catalog health, content quality, product availability, ratings and reviews, and digital shelf execution
Improve traffic, conversion, average order value, customer acquisition, retention, repeat purchase, advertising efficiency, merchandising performance, and customer experience
Coordinate assortment, pricing, promotions, media, inventory, and launch plans across DTC and Amazon
Lead and integrate a digital commerce team of approximately 4–5 employees
Define responsibilities, KPIs, decision rights, workflows, business reviews, dashboards, trading routines, and issue-resolution processes
Develop team capabilities, culture, talent, and succession plans
Manage external agencies, technology partners, and service providers
Own annual, quarterly, monthly, and peak-period business planning
Use data, scorecards, reporting routines, and performance reviews to diagnose gaps and improve results
Provide leadership visibility into risks, opportunities, investments, decisions, performance, priorities, and outlook
Connect Americas commercial operations with global DTC and digital commerce teams
Partner cross-functionally with Marketing, Product, Finance, Supply Chain, Operations, Customer Experience, Legal, IT, Performance Marketing, CRM, Brand Marketing, and headquarters teams
Provide consumer, customer, and competitive insights for portfolio, pricing, promotional, media, technology, inventory, and supply decisions

Requirements

What you’ll need

Bachelor’s degree or above in business, marketing, e-commerce, finance, or a related field
8+ years of progressive experience in DTC, e-commerce, digital commerce, sales, or customer management
At least three years managing e-commerce operations in North America
Proven ownership of meaningful revenue, GMV, profitability, market share, or customer-growth targets
Experience leading cross-functional digital commerce teams at strategic and hands-on execution levels
Hands-on experience with Shopify, Amazon, or similar commerce platforms
Knowledge of Amazon retail, advertising, marketplace, promotional, and operational environments
Strong understanding of North American consumers, digital merchandising, performance marketing, CRM, fulfillment, customer experience, and e-commerce operating models
Strong analytical, commercial, financial, leadership, negotiation, executive presentation, business-planning, and cross-functional communication skills
Fluent business English required
Applicants must be authorized to work for any employer in the U.S.
Based in Seattle, WA
Mandarin Chinese is a plus
Preferred experience includes consumer electronics, smart home, robotics, appliances, connected devices, durable consumer goods, owned DTC plus Amazon, global or Asia-based headquarters, subscriptions, replenishment, accessories, or recurring-revenue models