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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates advanced expertise in Marketo administration, including program architecture, tokenization, and CRM integration. Capable of leading MarTech architecture, governance, and operational change management while enabling non-technical stakeholders through training and documentation.
Highest-signal resume keywords
Advanced Marketo AdministrationMarTech Stack IntegrationCampaign AutomationTechnical Documentation SkillsB2B SaaS Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketo Program ArchitectureTokenized TemplatesCRM Integration RulesCampaign Execution FrameworksData Flow ManagementAPI SecuritySystem AuditingLead Scoring PipelinesDatabase HygieneMulti-Tool Governance
Soft Skills
Self-Directed Problem-SolvingTeaching AbilityStakeholder Enablement
Tools & Technologies
MarketoSalesforceCMSABM ToolsWebinar ToolsEvent Capture ToolsDirect Mail ToolsSocial Tools
Industry Keywords
Marketing OperationsSystems ArchitectureMarTech ManagementGrowth-Stage B2B SaaS
About the role
Key responsibilities & impact- Own the holistic MarTech architecture, integration standards, API security, and global data flow
- Audit stack utilization, system health, and vendor efficiency to identify consolidation, automation, and capability-enhancement opportunities
- Establish governance policies and maintain centralized architectural control over core CRM/marketing automation platform synchronizations
- Serve as technical architect for Marketo, maintaining system performance, global program templates, tokenization, lead scoring pipelines, database hygiene, and CRM integration rules
- Build and deliver enablement, documentation, and training programs for non-Marketing Operations tool owners and program leads
- Design, launch, and refine self-serve campaign execution frameworks using standardized Marketo templates and operational playbooks
- Automate campaign operations end-to-end, eliminate ticket bottlenecks, and introduce automated QA guardrails for link validation, rendering, and brand compliance
- Onboard, train, and certify functional administrators across business units and ensure decentralized execution follows centralized standards
- Act as technical escalation point for integrations, schema errors, and platform troubleshooting
Requirements
What you’ll need- 3+ years in Marketing Operations, Systems Architecture, or MarTech Management in a growth-stage B2B SaaS environment
- Advanced hands-on Marketo administration experience is required; candidates without hands-on Marketo expertise will not be considered
- Deep technical knowledge of Marketo program architecture, tokenized templates, global forms, deliverability, and Marketo-Salesforce CRM sync management
- Hands-on experience integrating, auditing, and governing multi-tool MarTech stacks, including webinar, CMS, ABM, event capture, direct mail, and social tools
- Proven track record of replacing manual campaign ticket queues with scalable, self-serve operational models and automated QA checks
- Strong technical documentation skills
- Ability to teach, enable, and certify non-technical stakeholders
- Self-directed problem-solving ability
- Ability to audit technical systems, drive vendor conversations, and lead operational change management across marketing teams
Benefits
Comp & perks- Bonus
- Equity awards, including a new hire grant and opportunities for additional awards
- 100% health coverage for employees (medical, dental, and vision)
- 75% health coverage for dependents with buy-up plan options
- Gender-neutral parental leave
- Compassionate leave
- Family forming support through Maven for you and your partner
- Paid time off
- Monthly wellbeing stipend
- Monthly hybrid work stipend
- Monthly cell phone stipend, if applicable
- Mental health support through Modern Health, including therapy, coaching, and digital tools
- Pre-tax commuter benefits (US Employees)
- 401(k) plan with Fidelity with employer match (US Employees)
- Regular team events
- Career growth and development opportunities
