Senior Marketing Operations Manager

Ironclad

. Own the strategy, build, and day-to-day administration of the lead lifecycle framework in Marketo .

Posted 10/9/2026full-timeUnited StatesSenior💰 $134,000 - $167,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Marketing Operations and Revenue Operations, with a strong focus on lead lifecycle management, attribution modeling, and cross-functional analytics. Proficient in leveraging tools like Marketo, Bizible, Salesforce, and SQL to optimize marketing strategies and drive pipeline performance.

Highest-signal resume keywords

Marketo Lifecycle ManagementBizible Attribution ModelingSalesforce CRM ManagementLead Scoring SystemsSQL and BI Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead Lifecycle DesignAttribution ModelingLead ScoringDatabase HygieneCampaign Execution StandardsPipeline Contribution MeasurementSLA TrackingAccount-Based EngagementTouchpoint MappingData Enrichment

Soft Skills

Cross-Functional LeadershipCollaboration with Sales TeamsStrategic Growth Guidance

Tools & Technologies

MarketoBizibleSalesforceSQLTableauLookerChili PiperLeanDataLeadspace6sense

Industry Keywords

B2B SaaSMarketing OperationsRevenue OperationsLead Lifecycle FrameworkCampaign ROIMQL/MQA Notification Protocols

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Own the strategy, build, and day-to-day administration of the lead lifecycle framework in Marketo
Manage lifecycle stages, lead status transitions, database hygiene, and campaign execution standards across the buyer journey
Own, configure, and optimize Bizible alongside supporting attribution models
Measure and report on pipeline contribution, campaign ROI, velocity, and conversion rates from first touch to closed-won
Architect, test, and continuously optimize lead and account scoring models
Oversee real-time enrichment pipelines and automated routing systems to ensure instant SLA sales handoffs
Define and govern operational boundaries between Marketing and Sales teams
Standardize lead status workflows, SLA tracking, rejection reason logging, and MQL/MQA notification protocols in Salesforce
Build automated account-based engagement tracks powered by intent signals and product-assisted growth metrics
Deliver executive dashboards and actionable pipeline reporting using SQL, Salesforce, and Tableau/Looker
Guide growth strategy and budget allocation through cross-functional analytics enablement

Requirements

What you’ll need

5+ years in Marketing Operations or Revenue Operations within an enterprise B2B SaaS environment
Explicit focus on full-funnel lead lifecycle design and attribution
Advanced, hands-on experience with both Marketo and Bizible; candidates lacking direct experience in either platform will not be considered
Proven track record of scaling enterprise Marketo lifecycle models
Experience with Bizible touchpoint mapping
Experience with Marketo-Salesforce CRM sync architectures
Hands-on experience configuring and managing lead routing engines such as Chili Piper and LeanData
Experience with enrichment providers such as Leadspace and 6sense
Experience managing lead scoring systems
Advanced proficiency with Salesforce CRM, SQL, BI tools such as Tableau, ThoughtSpot, and Looker, and data enrichment pipelines
Exceptional cross-functional leadership skills
Ability to partner directly with Sales Development, Sales Operations, and Demand Gen executives
Currently based within a commutable distance of the listed office(s) and willing to commute into the office two days a week
Authorized to work lawfully in the United States

Benefits

Comp & perks

Equity awards, including a new hire grant and opportunities for additional awards throughout tenure
Competitive health and wellness benefits
Career growth and development
100% health coverage for employees (medical, dental, and vision)
75% coverage for dependents with buy-up plan options available
Gender-neutral parental leave
Compassionate leave
Family forming support through Maven for you and your partner
Paid time off
Monthly wellbeing stipend
Monthly hybrid work stipend
Monthly cell phone stipend, if applicable
Mental health support through Modern Health, including therapy, coaching, and digital tools
Pre-tax commuter benefits (US Employees)
401(k) plan with Fidelity with employer match (US Employees)
Regular team events
Bonus compensation