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Ironclad

Senior Product Marketing Manager, Legal AI

Ironclad

. Own the Legal persona end to end with a general manager mindset .

Posted 11/8/2026full-timeSan Francisco • California • United StatesSenior💰 $155,000 - $195,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B product marketing with a focus on legal buyers, leveraging insights to drive product development, messaging, and adoption strategies. Proven ability to lead cross-functional teams and execute campaigns that generate pipeline and business outcomes.

Highest-signal resume keywords
B2B Product Marketing ExperienceLegal Buyer FluencyCross-Functional CollaborationData-Driven Decision MakingPersona Ownership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product PositioningCampaign DevelopmentMarket IntelligencePipeline ManagementMessaging Strategy
Soft Skills
InfluencingCommunicationAdaptabilityStrategic Thinking
Tools & Technologies
SalesforceGong
Industry Keywords
Legal OperationsAISaaSGo-To-Market StrategyCustomer Success

About the role

Key responsibilities & impact
  • Own the Legal persona end to end with a general manager mindset
  • Understand legal teams' needs and influence product development, go-to-market strategy, pipeline, adoption, and revenue
  • Serve as the internal voice of the legal buyer and external champion of Ironclad's value
  • Lead market and competitive intelligence on legal buyers, competitors, customers, prospects, analysts, and market trends
  • Define and maintain Ironclad's Legal persona narrative from GC to Legal Operations
  • Develop differentiated, evidence-backed positioning and messaging
  • Partner with Engineering, Product, and Design to align product development and messaging
  • Lead selected Legal persona product launches, including strategy, messaging, assets, and field readiness
  • Partner with Revenue Marketing on campaigns targeting legal buyers across the funnel
  • Develop campaign themes, content strategy, and proof points to generate pipeline
  • Own priority sales plays for the Legal segment
  • Equip sellers with talk tracks, battlecards, objection handlers, and discovery guides
  • Measure field readiness
  • Partner with Customer Success and Product to drive adoption of Legal-focused AI capabilities post-sale
  • Identify expansion signals and create plays to expand accounts

Requirements

What you’ll need
  • 5+ years of B2B product marketing experience, ideally at an AI or SaaS company serving legal buyers
  • Proven ability to own a persona or segment end to end, including pipeline, adoption, and business outcomes
  • Fluency in the legal buyer's world, including GC priorities, legal operations ROI, and deal-stall factors
  • Strong cross-functional experience across Engineering, Product, Design, Sales, Customer Support, and Marketing
  • Comfortable using data and tools such as Gong and Salesforce, and conducting win/loss interviews
  • Ability to translate insights into clear recommendations
  • Ability to work effectively in ambiguity and move quickly without perfect information

Benefits

Comp & perks
  • Offers bonus
  • Equity awards, including a new hire grant and opportunities for additional awards throughout tenure
  • 100% health coverage for employees (medical, dental, and vision)
  • 75% coverage for dependents with buy-up plan options available
  • Market-leading leave policies, including gender-neutral parental leave and compassionate leave
  • Family forming support through Maven for you and your partner
  • Paid time off
  • Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
  • Mental health support through Modern Health, including therapy, coaching, and digital tools
  • Pre-tax commuter benefits (US Employees)
  • 401(k) plan with Fidelity with employer match (US Employees)
  • Regular team events
  • Career growth and development opportunities