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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B product marketing with a focus on legal buyers, leveraging insights to drive product development, messaging, and adoption strategies. Proven ability to lead cross-functional teams and execute campaigns that generate pipeline and business outcomes.
Highest-signal resume keywords
B2B Product Marketing ExperienceLegal Buyer FluencyCross-Functional CollaborationData-Driven Decision MakingPersona Ownership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningCampaign DevelopmentMarket IntelligencePipeline ManagementMessaging Strategy
Soft Skills
InfluencingCommunicationAdaptabilityStrategic Thinking
Tools & Technologies
SalesforceGong
Industry Keywords
Legal OperationsAISaaSGo-To-Market StrategyCustomer Success
About the role
Key responsibilities & impact- Own the Legal persona end to end with a general manager mindset
- Understand legal teams' needs and influence product development, go-to-market strategy, pipeline, adoption, and revenue
- Serve as the internal voice of the legal buyer and external champion of Ironclad's value
- Lead market and competitive intelligence on legal buyers, competitors, customers, prospects, analysts, and market trends
- Define and maintain Ironclad's Legal persona narrative from GC to Legal Operations
- Develop differentiated, evidence-backed positioning and messaging
- Partner with Engineering, Product, and Design to align product development and messaging
- Lead selected Legal persona product launches, including strategy, messaging, assets, and field readiness
- Partner with Revenue Marketing on campaigns targeting legal buyers across the funnel
- Develop campaign themes, content strategy, and proof points to generate pipeline
- Own priority sales plays for the Legal segment
- Equip sellers with talk tracks, battlecards, objection handlers, and discovery guides
- Measure field readiness
- Partner with Customer Success and Product to drive adoption of Legal-focused AI capabilities post-sale
- Identify expansion signals and create plays to expand accounts
Requirements
What you’ll need- 5+ years of B2B product marketing experience, ideally at an AI or SaaS company serving legal buyers
- Proven ability to own a persona or segment end to end, including pipeline, adoption, and business outcomes
- Fluency in the legal buyer's world, including GC priorities, legal operations ROI, and deal-stall factors
- Strong cross-functional experience across Engineering, Product, Design, Sales, Customer Support, and Marketing
- Comfortable using data and tools such as Gong and Salesforce, and conducting win/loss interviews
- Ability to translate insights into clear recommendations
- Ability to work effectively in ambiguity and move quickly without perfect information
Benefits
Comp & perks- Offers bonus
- Equity awards, including a new hire grant and opportunities for additional awards throughout tenure
- 100% health coverage for employees (medical, dental, and vision)
- 75% coverage for dependents with buy-up plan options available
- Market-leading leave policies, including gender-neutral parental leave and compassionate leave
- Family forming support through Maven for you and your partner
- Paid time off
- Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
- Mental health support through Modern Health, including therapy, coaching, and digital tools
- Pre-tax commuter benefits (US Employees)
- 401(k) plan with Fidelity with employer match (US Employees)
- Regular team events
- Career growth and development opportunities
