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Iru

Director – AI-Driven Marketing

Iru

. Partner with the Head of Marketing to set priorities, run the operating cadence, and drive execution across product marketing, demand gen, brand, content, and marketing ops .

Posted 11/6/2026full-timeMiami • Florida • United StatesLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B SaaS marketing with a strong focus on AI-driven strategies, marketing automation, and cross-functional leadership. Proven ability to design and implement marketing systems, drive AI fluency, and optimize funnel metrics for impactful results.

Highest-signal resume keywords
B2B SaaS Marketing ExperienceAI Agent Design and DeploymentMarketing Automation ProficiencyCross-Functional LeadershipCRO and Funnel Metrics Expertise

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
AI Agent DesignPrompt EngineeringContext EngineeringFunnel Metrics FluencyCROMarketing AutomationBrand Design SystemsReporting MetricsCompetitive IntelligenceLifecycle Marketing
Soft Skills
Strategic PartnershipCross-Functional CollaborationProject LeadershipTraining and DevelopmentCommunication
Tools & Technologies
ClaudeHubSpotGA4N8nZapierMakeSalesforceFigmaBI ToolsAttribution Tools
Industry Keywords
B2B MarketingSaaSMarketing OperationsDemand GenerationContent MarketingBrand VoicePositioningMessagingICPPersonas

About the role

Key responsibilities & impact
  • Partner with the Head of Marketing to set priorities, run the operating cadence, and drive execution across product marketing, demand gen, brand, content, and marketing ops
  • Lead cross-functional initiatives and special projects from idea to impact
  • Design and deploy AI agents and automations for research, content, campaign operations, reporting, and lifecycle workflows
  • Connect Claude and the broader tool stack, including agents, skills, MCP connectors, APIs, and automation platforms, into a unified marketing engine
  • Build and maintain the marketing context layer covering positioning, messaging, ICPs, personas, competitive intelligence, and brand voice
  • Own the marketing design system, including templates, components, and brand standards
  • Drive AI fluency and adoption through playbooks, training, and QA frameworks
  • Lead the CRO roadmap and lifecycle programs across the website, trials, and nurture
  • Define and report AI impact using speed, output, pipeline, CAC, and payback metrics
  • Act as a strategic partner to the Head of Marketing and help design how a modern marketing organization operates

Requirements

What you’ll need
  • 7+ years in B2B SaaS marketing
  • 3+ years leading marketing teams or programs
  • Background as an early marketing leader at a startup, building programs, teams, and systems from zero
  • Proven experience designing and shipping AI agents or automations that run real marketing workflows, not just pilots
  • Deep daily use of Claude and similar tools
  • Strong prompt and context engineering skills
  • Comfortable with APIs and automation platforms such as n8n, Zapier, Make, or similar
  • Hands-on experience with HubSpot and GA4
  • Fluency in funnel metrics, attribution, and CRO
  • Experience running planning cycles and operating cadences
  • Claude Skills/Projects, Claude API, Claude Code, or MCP integrations experience is a nice-to-have
  • Familiarity with Salesforce, Clay, Figma, and BI or attribution tools is a nice-to-have
  • Experience owning brand or design systems is a nice-to-have
  • Background marketing to IT, security, or technical buyers is a nice-to-have

Benefits

Comp & perks
  • Competitive salary
  • Hybrid work environment (3 days in office per week)
  • 100% individual and dependent medical + dental + vision coverage
  • 401(K) with a 4% company match
  • 20 days PTO
  • Iru Wellness Week the first week in July
  • Equity for full-time employees
  • In-office lunch stipend provided
  • Up to 16 weeks of paid leave for new parents
  • Paid Family and Medical Leave
  • Modern Health mental health benefits for individuals and dependents
  • Fertility benefits
  • Working Advantage employee discounts
  • Onsite fitness center
  • Free parking
  • Exciting opportunities for career growth