Marketing Operations Manager

Iru

. Build the AI-powered systems, data, and infrastructure behind Iru’s marketing engine .

Posted 11/6/2026full-timeMiami • Florida • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and managing AI-powered marketing systems and workflows, with a strong focus on data integrity, campaign tracking, and attribution modeling. Proficient in utilizing HubSpot and SQL for effective marketing operations and decision-making.

Highest-signal resume keywords

AI-Powered WorkflowsHubSpot ExpertiseSQL SkillsCampaign TrackingDashboard Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLCampaign TrackingAttribution ModelingData ModelingWorkflow DesignData ValidationLead ScoringLifecycle ManagementTag ManagementAPI Management

Soft Skills

Attention to DetailCollaboration

Tools & Technologies

HubSpotHexLookerTableauClaudeOpenAIClayN8nZoomInfoClearbit

Industry Keywords

B2B SaaSMarketing OperationsGTM SystemsCRM ArchitectureData InfrastructureWeb AnalyticsFunnel AnalyticsMulti-ProductIT SecurityInfrastructure Software

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Build the AI-powered systems, data, and infrastructure behind Iru’s marketing engine
Ensure data flows cleanly from first touch to closed revenue
Ensure campaigns are tracked and attributed correctly
Build accurate marketing inputs for decision-making
Own the architecture of marketing systems, including the website, HubSpot, campaign, and data infrastructure
Replace high-volume manual marketing work with AI agents and automations
Build, monitor, and improve AI workflows in production
Map and maintain data movement across the GTM stack
Own website data capture, including forms, tracking, and tag management
Set and enforce UTM and campaign tagging standards
Design and maintain HubSpot workflows, lead and account scoring, lifecycle stages, lead routing, and custom objects/data models
Own MQL definitions, lifecycle progression, and lead handoffs to SDRs and Sales
Manage the martech stack and integrations
Query, model, and validate marketing data using SQL
Build attribution, campaign performance, and funnel conversion dashboards in Hex, Looker, and HubSpot
Make marketing data structured, clean, documented, and AI-ready
Collaborate with GTM Operations and GTM Engineering to maintain consistent data and scalable documentation
Report to the Manager, GTM Operations and work between Marketing and GTM Operations

Requirements

What you’ll need

5+ years in Marketing Operations, ideally at a multi-product B2B SaaS company
Hands-on experience building and running AI-powered workflows or agents in production, using tools like Claude, OpenAI, Clay, n8n, or HubSpot’s AI features
Deep hands-on HubSpot expertise, including workflows, scoring, lifecycle management, and building custom objects and data models
Track record of designing and maintaining marketing and GTM systems, including website, CRM, and campaign infrastructure, and how they connect
Strong SQL skills and comfort working with data models, CRM architecture, and warehouse data
Experience building dashboards and analysis in tools like Hex, Looker, or Tableau
Strong grasp of UTM governance, campaign tracking, attribution modeling, and funnel analytics
Experience managing APIs, middleware tools, and data syncs across GTM systems
Close attention to detail and ability to turn messy business needs into clean, scoped builds
Experience wiring LLM APIs or MCP-connected tools into marketing workflows (nice-to-have)
Experience with tag management, web analytics, and form-to-CRM data flows (nice-to-have)
Hands-on experience with enrichment tools such as Clay, ZoomInfo, or Clearbit (nice-to-have)
Experience supporting attribution and lifecycle models across several products or business lines (nice-to-have)
Exposure to B2B security, IT, or infrastructure software companies (nice-to-have)

Benefits

Comp & perks

Competitive salary
Hybrid work environment (3 days in office per week)
100% individual and dependent medical + dental + vision coverage
401(K) with a 4% company match
20 days PTO
Iru Wellness Week the first week in July
Equity for full-time employees
In-office lunch stipend provided
Up to 16 weeks of paid leave for new parents
Paid Family and Medical Leave
Modern Health mental health benefits for individuals and dependents
Fertility benefits
Working Advantage employee discounts
Onsite fitness center
Free parking
Exciting opportunities for career growth