Fractional Marketing Demand Generation Leader

iSpeedToLead

. Plan and launch holiday campaigns for Black Friday, Cyber Monday and year-end/start-Q1 promotions .

Posted 11/11/2026contractRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on campaign planning, execution, and analysis across multiple channels, including Google and Meta. Proficient in creating persuasive copy and managing budgets while leveraging data for strategic decision-making.

Highest-signal resume keywords

Performance MarketingGoogle Ads ManagementMeta Ads ManagementDirect-Response CopywritingData-Driven Campaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningSegmentationRetargetingMeasurement SkillsGA4Conversions APIUTMsSMS MarketingCreative TestingBudget Management

Soft Skills

Independent WorkPersuasive CommunicationOwnership

Tools & Technologies

Google SearchPMaxYouTubeSlack

Industry Keywords

Real Estate InvestingProptechLead GenerationTCPA ComplianceMarketplace Experience

About the role

Key responsibilities & impact

Plan and launch holiday campaigns for Black Friday, Cyber Monday and year-end/start-Q1 promotions
Develop offers, ads, landing pages, email and SMS for each campaign
Set cash goals and produce written campaign readouts
Manage retargeting across Google and Meta by intent segments
Create distinct messaging, offers and frequency for each audience segment
Manage Google Search, PMax and YouTube budgets and Meta budgets
Cut underperforming spend and scale profitable channels
Create pain-point-led creative and copy across ads, landing pages, email and SMS
Produce a weekly scorecard covering paying buyers by source, CAC, payback and repeat-buyer rate
Fix tracking with the data team, including UTMs, Conversions API and offline conversions
Direct the in-house paid, social, email and content marketing team
Use AI daily for research, analysis, creative testing and reporting
Provide weekly Slack updates on campaigns killed, pivots made and the reasons
Deliver first-30-day milestones including live holiday campaigns, retargeting audiences, tracking audit and channel-by-channel cash-return analysis

Requirements

What you’ll need

5+ years in performance or growth marketing
Ownership of paid budgets across Google and Meta
Hands-on experience building segmented retargeting and lifecycle campaigns
Track record of pivoting a campaign or channel based on data, with results to show
Experience writing direct-response copy that sold to a US audience
Strong measurement skills: GA4, Conversions API, UTMs and offline conversions
Fluent English
Ability to write natural, persuasive copy for US real estate investors
Availability for at least 4–5 hours of overlap with US Central business hours
Bonus: real estate investing, proptech or lead generation experience
Bonus: SMS marketing with TCPA compliance, including opt-in and quiet hours
Bonus: marketplace or repeat-purchase small-business product experience
Ability to work independently and ship without approval
NDA required before account access

Benefits

Comp & perks

Contract engagement, hourly, roughly 25–40 hours per week, for 60–90 days with possible extension
Potential to transition to a full-time role
Remote work
Authority to launch campaigns, write copy and move budget within agreed limits
No copy approval cycle; ownership of results
AI tools for customer research, competitor teardowns, data analysis, creative variants and reporting
Communication through Slack